Brokerages Give Harley-Davidson a ‘Moderate Buy’ Rating

November 9, 2023

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HARLEY-DAVIDSON ($NYSE:HOG): Harley-Davidson Inc. has recently been given a “Moderate Buy” rating by several brokerages. The iconic American motorcycle brand has been a popular retailer for decades, and is now attracting attention from investors. It is also a leading manufacturer of parts and accessories for Harley-Davidson bikes. With its high-quality products and global reach, many investors are now looking to Harley-Davidson as an excellent opportunity for long-term gains in the stock market. Harley-Davidson Inc. offers a variety of ways to invest, including common stock, bonds, and preferred stock. With its strong performance in recent years, brokerages have given it an average recommendation of “Moderate Buy”.

This means that investors can expect a decent return on their investment if they buy the stock at its current market price. The company’s commitment to innovation and quality has made it one of the most successful motorcycle brands in the world. As a result, many investors view Harley-Davidson as a safe investment with potential for long-term gains. This indicates that the company is expected to continue to perform well in the future and offer investors a solid return on their investments. With its strong reputation and global presence, Harley-Davidson is an attractive option for those looking to diversify their portfolios and earn profits in the stock market.

Stock Price

On Monday, the stock of Harley-Davidson Inc. opened at $29.0 and closed at $27.8, representing a 4.0% decline from the prior closing price of 28.9. This downward trend has been recognized by brokerages, who have given the company a ‘Moderate Buy’ rating. Despite the market downturn, they believe that the company is well-positioned to weather the storm and could potentially benefit from the current market conditions in the long term. Live Quote…

About the Company

  • Harley-Davidson_a_Moderate_Buy_Rating”>Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Harley-davidson. More…

    Total Revenues Net Income Net Margin
    5.93k 722.65 11.7%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Harley-davidson. More…

    Operations Investing Financing
    680.52 -538.41 -169.85
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Harley-davidson. More…

    Total Assets Total Liabilities Book Value Per Share
    12.46k 9.15k 22.51
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Harley-davidson are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    10.4% 52.1% 15.5%
    FCF Margin ROE ROA
    8.0% 17.9% 4.6%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items
  • Analysis

    At GoodWhale, we have conducted an analysis of HARLEY-DAVIDSON‘s wellbeing. Based on the Star Chart, HARLEY-DAVIDSON is strong in dividend, and medium in asset, growth, and profitability. We are pleased to report that HARLEY-DAVIDSON has a high health score of 8/10, considering its cashflows and debt, and is well-positioned to sustain its future operations in times of crisis. Furthermore, HARLEY-DAVIDSON has been classified as a ‘gorilla’, a type of company we concluded has achieved stable and high revenue or earning growth due to its strong competitive advantage. With their strong fundamentals and competitive advantage, HARLEY-DAVIDSON may attract investors looking for consistent dividend income, long-term capital appreciation, and solid returns on their investments. Therefore, investors who seek steady returns, or those who prefer to play the long game, may be interested in HARLEY-DAVIDSON. More…

  • Star Chart Analysis
  • Valuation Analysis




  • Peers

    In the motorcycle industry, Harley-Davidson Inc faces competition from Polaris Inc, Lazydays Holdings Inc, and Motorcycle Holdings Ltd. Harley-Davidson has been the market leader for years, but its competitors are constantly trying to catch up.

    – Polaris Inc ($NYSE:PII)

    Polaris Inc is a American manufacturing company based in Minnesota. The company specializes in off-road vehicles, snowmobiles, motorcycles, and ATVs. Polaris is also a leading manufacturer of electric vehicles.

    The company has a market cap of 5.52B as of 2022 and a ROE of 32.56%. Polaris has a long history of innovative and high-quality products that have made it a leader in the powersports industry. The company’s strong financials and commitment to innovation should continue to fuel growth in the years to come.

    – Lazydays Holdings Inc ($NASDAQ:LAZY)

    Lazydays Holdings Inc is a holding company that, through its subsidiaries, engages in the retail sale of recreational vehicles (RVs) and related services in the United States. It operates through two segments, RV Services and Sales, and RV Accessories and Supplies. The company was founded in 1976 and is headquartered in Englewood, Colorado.

    As of 2022, Lazydays Holdings Inc had a market cap of 129.7 million and a return on equity of 41.96%. The company is engaged in the retail sale of recreational vehicles and related services in the United States.

    – Motorcycle Holdings Ltd ($ASX:MTO)

    Following a banner year in 2020, Harley-Davidson’s market cap has grown to $153.03M. The company’s ROE has also grown to 13.44%. Harley-Davidson is a leading manufacturer of motorcycles and related products and services. The company’s products and services are sold through a worldwide network of independent dealers and distributors.

    Summary

    Harley-Davidson, Inc. has been given a moderate buy recommendation from brokerages, however the stock price has dropped on the same day. This does not necessarily mean the stock is a bad investment, as the company may be going through a short term dip, or due to external factors. It is important to look at other factors such as the company’s financials, overall growth, competitive position and management when making an investment decision. Analyzing the company’s financial statements, such as the balance sheet, income statement and cash flow, will give investors insight into the company’s performance and help them decide whether it is a good investment or not.

    Additionally, investors should also assess the overall industry and competitors in order to make an informed decision.

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