Wait and See Approach Advised for Cricut Stock Despite Potential for Growth in Personalization Market

January 4, 2023

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CRICUT ($NASDAQ:CRCT) Inc. is a US-based company that produces products and services for the personalization and customization market. Their products are used in a variety of settings, from wedding and party decorations to home crafts and DIY projects. The potential for growth in the personalization and customization market is promising for CRCT. Customers are increasingly willing to pay extra for bespoke products, as evidenced by the growth of online personalization businesses such as Minted and Shutterfly. This growth could be beneficial for CRCT, as their products are well-suited to the market.

However, there are some risks associated with investing in CRCT. The higher demand due to Covid in the short term could adversely affect the stock price, as it will be difficult for the company to keep up with the increased demand.

Additionally, the competition in this market is fierce, and it remains to be seen how CRCT will fare against its rivals. Given all these factors, I suggest taking a wait and see approach to Cricut. The potential for growth is there, but it’s important to consider all the risks before investing. The stock might be adversely affected by the higher demand due to Covid in the short term, making it advisable to delay investing until the market stabilizes. This will give investors the time they need to analyze the situation and make a more informed investment decision.

Price History

The news surrounding CRICUT INC stock has been mostly negative lately.

However, on Tuesday the stock opened at $9.2 and closed at $9.7, up by 4.7% from last closing price of 9.3. Its products allow users to customize their own items, from clothing to home decor and more, giving them a unique and personalized touch. The potential for growth in this sector is immense and could provide a major boost to the company’s bottom line. However, investors should take a wait-and-see approach with this stock as there are still a number of unanswered questions about CRICUT INC and its ability to capitalize on the personalization market. It remains to be seen how successful their strategy will be and whether or not they will be able to compete with other players in the field. Overall, while there is potential for growth in the personalization market, investors should exercise caution when considering investing in CRICUT INC stock. The company’s future is still uncertain and it is impossible to predict how successful their strategy will be. Therefore, a wait-and-see approach is advised until more information is available about the company’s prospects. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Cricut Inc. More…

    Total Revenues Net Income Net Margin
    993.36 61.7 6.2%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Cricut Inc. More…

    Operations Investing Financing
    27.47 -108.46 -18.4
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Cricut Inc. More…

    Total Assets Total Liabilities Book Value Per Share
    919.8 177.11 3.36
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Cricut Inc are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    56.7% 71.7% 9.5%
    FCF Margin ROE ROA
    -0.7% 8.0% 6.4%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items


  • VI Analysis

    CRICUT INC is a company that has strong fundamentals, reflecting its long term potential. The VI Star Chart showed that CRICUT INC is strong in asset, growth and medium in profitability, while it is weak in dividend. The company has a high health score of 8/10, indicating that it is capable to pay off debt and fund future operations. According to the analysis, CRICUT INC is classified as a ‘rhino’ type of company, which is defined as a company that has achieved moderate revenue or earnings growth. This type of company may be attractive to investors who are looking for a safe investment with a moderate return. This type of investor may also be interested in the company’s long-term potential and the fact that it has strong fundamentals. Furthermore, these investors may be attracted to the fact that CRICUT INC has a high health score and is capable to pay off debt and fund future operations. In conclusion, CRICUT INC is a company with strong fundamentals and a high health score, which makes it attractive to investors looking for a safe investment with moderate return. The company is classified as a ‘rhino’ type of company, which has achieved moderate revenue or earnings growth. This type of company may be attractive to investors who are looking for a safe investment with a moderate return. More…

  • Risk Rating Analysis
  • Star Chart Analysis
  • Valuation Analysis


  • VI Peers

    The company’s products are used by crafters, scrapbookers, educators, and others for a wide variety of projects. Cricut’s main competitors are Shenzhen FRD Science & Technology Co Ltd, Arisawa Mfg Co Ltd, and Advance Materials Corp.

    – Shenzhen FRD Science & Techonology Co Ltd ($SZSE:300602)

    Shenzhen FRD Science & Technology Co., Ltd. is a high-tech enterprise that focuses on the research and development, production and sales of intelligent hardware products and solutions. The company was founded in 2013 and is headquartered in Shenzhen, China. As of 2022, the company has a market cap of $8.8 billion and a return on equity of -2.24%. The company’s products and solutions are used in a variety of fields, including smart home, intelligent transportation, industrial automation, and more.

    – Arisawa Mfg Co Ltd ($TSE:5208)

    Arisawa Mfg Co Ltd is a Japanese company that manufactures and sells metal products, mainly for the automotive industry. The company has a market cap of 39.95B as of 2022 and a Return on Equity of 7.47%. Arisawa Mfg Co Ltd is a publicly traded company listed on the Tokyo Stock Exchange.

    – Advance Materials Corp ($TPEX:3585)

    Advanced Materials Corp is a publicly traded company with a market capitalization of 767.23 million as of 2022. The company has a return on equity of -1.06%. Advanced Materials Corp is engaged in the business of manufacturing and selling advanced materials and products. The company’s products are used in a variety of applications, including aerospace, automotive, construction, electronics, and energy.

    Summary

    Investors may be wary of investing in Cricut Inc. due to the current negative news surrounding the company, however, analysts are advising a wait and see approach. The stock price has increased since the news was released, suggesting there may be potential for growth in the personalization market. Therefore, investors should consider researching further before making any decisions.

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