Magnite Integrates with FreeWheel’s TV Platform to Provide Publishers with an Aggregated View of Demand in the Premium TV Ecosystem
August 4, 2023
🌧️Trending News
Today, Magnite ($NASDAQ:MGNI), the world’s largest independent sell-side advertising company, is pleased to announce its integration into FreeWheel’s TV Platform. This integration enables publishers to gain a more comprehensive view of demand across the premium TV ecosystem. The announcement was made on August 3rd, 2023 in New York. MAGNITE is a leading global independent sell-side advertising platform that empowers publishers to maximize their programmatic revenue. With the addition of FreeWheel’s technology, publishers will have access to near real-time data that can be used to optimize their campaigns and better target potential customers. The integration of premium TV data will help publishers make more informed decisions about pricing, targeting, and inventory management.
In addition, MAGNITE’s advanced analytics tools will provide publishers with insights into consumer preferences and behaviors, which can ultimately help them increase their revenue.
Share Price
This integration is part of MAGNITE’s commitment to helping publishers grow their businesses and better monetize their premium content. The announcement resulted in the stock opening at $14.7 and closing at $14.8, a 0.7% increase from its previous closing price. The integration will provide publishers with the ability to access sophisticated audience insights, allowing for more informed decisions when it comes to buying and selling premium TV ad inventory. Additionally, it will allow them to reach more advertiser demand sources by integrating various demand sources and their respective buyer pools into one platform. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Magnite. More…
| Total Revenues | Net Income | Net Margin |
| 589.14 | -184.46 | -31.7% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Magnite. More…
| Operations | Investing | Financing |
| 140.03 | -41.3 | -65.59 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Magnite. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 2.43k | 1.72k | 5.21 |
Key Ratios Snapshot
Some of the financial key ratios for Magnite are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 54.3% | – | -26.6% |
| FCF Margin | ROE | ROA |
| 16.8% | -13.1% | -4.0% |
Analysis
At GoodWhale, we conducted an analysis of MAGNITE‘s wellbeing and determined that it is a high risk investment in terms of financial and business aspects. Upon further examination, our team identified three risk warnings hidden within the income sheet, balance sheet, and cashflow statement. We urge potential investors to register with us to gain access to the details of this risk assessment. Through our platform, individuals can evaluate the potential risks associated with an investment in MAGNITE and make informed decisions about their investments. Investing can be daunting, but with GoodWhale’s comprehensive risk analyses, we can make it simpler and more confident. More…
Peers
Headquartered in San Francisco, California, United States, the company was founded in 2006. Magnite is a leading independent technology platform for buyers and sellers of digital advertising. The company’s mission is to power the ecosystem of digital advertising with innovative technology that makes transactions more efficient, effective, and valuable for all participants. Magnite’s competitors include Direct Digital Holdings Inc, Integral Ad Science Holding Corp, and Quotient Technology Inc.
– Direct Digital Holdings Inc ($NASDAQ:DRCT)
As of 2022, Direct Digital Holdings Inc has a market cap of 8.19M and a Return on Equity of 49.62%. The company is a provider of digital direct-to-consumer products and services. Its products and services include online marketing, e-commerce, and software-as-a-service solutions. The company’s customers are located in the United States, Canada, Europe, Asia, Australia, and South America.
– Integral Ad Science Holding Corp ($NASDAQ:IAS)
Integral Ad Science Holding Corp. is a technology company that provides data and analytics to the global online advertising industry. The company’s technology platform enables its customers to optimize their advertising campaigns and to measure their return on investment. The company was founded in 2009 and is headquartered in New York, New York.
– Quotient Technology Inc ($NYSE:QUOT)
Quotient Technology Inc is a provider of digital coupons and advertising solutions. Its solutions enable marketers and retailers to connect with consumers through digital channels. The company’s solutions include digital coupons, loyalty programs, and mobile marketing campaigns. Quotient Technology Inc has a market cap of 311.33M as of 2022, a Return on Equity of -22.8%. The company’s solutions help marketers and retailers connect with consumers through digital channels. The company’s solutions include digital coupons, loyalty programs, and mobile marketing campaigns.
Summary
Magnite, the largest independent sell-side advertising company, recently announced its integration into FreeWheel’s TV Platform. This will allow publishers to have an aggregated view of demand across the premium TV ecosystem. The integration offers new advantages to those investing in Magnite, including greater visibility into the demand for advertising that enables them to make more informed decisions. This move will likely lead to increased investment in Magnite and could result in higher returns for investors.
