Criteo S.a Stock Fair Value Calculation – Criteo S.A’s Stock Value Questioned: Is It Undervalued?

March 28, 2024

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Criteo ($NASDAQ:CRTO) S.A is a global technology company that specializes in digital performance marketing. The company provides personalized advertising solutions to help businesses reach and engage with potential customers across various platforms, including social media and mobile devices. Criteo’s stock has recently sparked a debate among investors, with some questioning whether it is undervalued. One of the main factors contributing to the discussion on Criteo’s stock value is its recent financial performance. Despite the positive growth in net income, some investors believe that Criteo’s stock is undervalued compared to its industry peers. The company’s price-to-earnings ratio (P/E ratio), which measures a company’s current share price relative to its earnings per share, is currently lower than its competitors in the digital marketing sector. This could indicate that Criteo’s stock is trading at a discount compared to its peers, making it potentially undervalued. In addition, Criteo’s strong financial position and growth potential also contribute to the argument that its stock may be undervalued. Moreover, Criteo is continually expanding its presence in emerging markets and investing in new technologies to enhance its advertising solutions, which could drive future growth and increase its stock value.

However, there are also counterarguments to the belief that Criteo’s stock is undervalued. One key factor is the uncertainty surrounding the advertising industry as it recovers from the effects of the pandemic. This uncertainty could lead to fluctuations in Criteo’s financial performance, making it difficult to accurately determine the company’s true value. In conclusion, while some investors believe that Criteo’s stock is undervalued, others argue that the uncertainty in the advertising industry prevents a definitive answer. As with any investment decision, it is crucial to conduct thorough research and analysis before making any conclusions about a company’s stock value. Ultimately, the future performance of Criteo and the advertising industry as a whole will likely play a significant role in determining whether the company’s stock is truly undervalued.

Share Price

On Monday, CRITEO S.A‘s stock value came under scrutiny as it opened at $35.0 and closed at the same price, representing a 0.1% decrease from its previous closing price of $35.1. This slight dip in stock value has raised questions about whether CRITEO S.A is currently undervalued. This decline in market value has been attributed to various factors, including increasing competition in the digital advertising market and concerns about data privacy. Despite this, some analysts argue that CRITEO S.A’s current stock value does not accurately reflect the company’s potential for growth and profitability. The company has a strong presence in the digital advertising industry, with a focus on personalized and targeted advertising solutions. This has become increasingly important as consumers’ online behavior and shopping patterns continue to evolve. In addition, CRITEO S.A’s strong financial position, with a healthy balance sheet and positive cash flow, provides a solid foundation for future growth opportunities. The company has also been investing in technology and innovation, such as its Retail Media platform, which is expected to drive further revenue growth. Overall, while CRITEO S.A’s stock value has faced challenges in recent years, there are indications that it may be undervalued at its current price. With a strong presence in the digital advertising market and a promising outlook for future growth, investors may see this as an opportunity to invest in a potentially undervalued stock.

However, as with any investment, it is important for investors to conduct their own research and carefully consider all factors before making any decisions. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Criteo S.a. More…

    Total Revenues Net Income Net Margin
    1.95k 53.26 2.7%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Criteo S.a. More…

    Operations Investing Financing
    224.25 -108.71 -147.25
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Criteo S.a. More…

    Total Assets Total Liabilities Book Value Per Share
    2.43k 1.32k 19.36
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Criteo S.a are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    -2.0% -10.8% 4.0%
    FCF Margin ROE ROA
    6.8% 4.6% 2.0%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items
  • Analysis – Criteo S.a Stock Fair Value Calculation

    As an analyst at GoodWhale, I have conducted a thorough examination of the fundamentals of CRITEO S.A. This company specializes in digital performance advertising, helping businesses reach and engage with potential customers online. They have a strong presence in the e-commerce industry and work with major companies such as Walmart and Target. After analyzing various financial metrics and market trends, I have determined that the intrinsic value of CRITEO S.A’s share is approximately $33.2. This is calculated using our proprietary Valuation Line, which takes into account factors such as earnings, growth prospects, and risk. Currently, CRITEO S.A’s stock is trading at $35.0, which reflects a 5.3% overvaluation based on our valuation. This suggests that the stock may be slightly overpriced at the moment. However, it is important to note that market conditions can change rapidly and impact the stock’s value. Overall, my analysis indicates that CRITEO S.A is a solid company with a strong market position and growth potential. While the stock may be slightly overvalued at the moment, it is still a fair price for investors looking to invest in the digital advertising industry. As always, it is important for investors to conduct their own research and make informed decisions when it comes to investing in any company. More…

  • Star Chart Analysis
  • Valuation Analysis




  • Peers

    Criteo SA, a global technology company, offers performance marketing and advertising services. Its competitors are FreakOut Holdings Inc, Nextedia SA, and Hylink Digital Solution Co Ltd.

    – FreakOut Holdings Inc ($TSE:6094)

    FreakOut Holdings Inc is a global marketing technology company that provides programmatic solutions for brands and agencies. The company was founded in 2010 and is headquartered in Tokyo, Japan. FreakOut has a market cap of 23.78B as of 2022 and a Return on Equity of 16.25%. The company provides programmatic solutions for brands and agencies to reach their target audiences with more relevant and effective advertising.

    – Nextedia SA ($LTS:0CZ7)

    Nextedia SA is a digital media company that operates in the online advertising and marketing industry. The company has a market cap of 28.95M as of 2022 and a Return on Equity of 10.53%. Nextedia SA’s main business activity is the provision of online advertising and marketing services to advertisers and publishers. The company offers a range of services, including online display advertising, video advertising, and search engine marketing. Nextedia SA is headquartered in Geneva, Switzerland.

    – Hylink Digital Solution Co Ltd ($SHSE:603825)

    Hylink Digital Solution Co Ltd is a Chinese company that specializes in providing online advertising and marketing solutions. The company has a market cap of 3.41 billion as of 2022 and a return on equity of 8.92%. Hylink’s main competitors include Baidu, Alibaba, and Tencent.

    Summary

    Criteo S.A. is a digital advertising company that has seen a decline in stock price in recent years.

    However, there are indications that the stock may be undervalued at its current price. An analysis of Criteo’s financials shows strong revenue growth and profitability, as well as healthy cash flow. The company also has a strong market position in the digital advertising industry.

    Additionally, Criteo has made strategic acquisitions and partnerships to expand its offerings and reach new markets. Based on these factors and a relatively low price-to-earnings ratio, Criteo’s stock may be considered undervalued, making it an attractive investment opportunity for those looking to enter the digital advertising sector.

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