Apple expands its Wallet app with new Buy Now, Pay Later services

June 17, 2022

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Apple ($NASDAQ:AAPL) has always been a major player in the tech industry, and its recent expansion into the financial sector is no different. This new service is a direct competitor to many of the top fintech companies in the market, and it will likely have a major impact on Apple’s market share and earnings in the long term. There are a few key reasons why Apple’s expansion into the Buy Now, Pay Later space is so significant. First, Apple has a huge customer base that is already familiar with its products and services. This gives the company a major advantage over its competitors, who will have to work hard to attract and retain customers. Second, Apple has a tremendous amount of financial resources at its disposal, which it can use to invest in marketing and product development. Finally, Apple has a strong brand name and reputation, which will help it attract both customers and investors. In the short term, Apple’s expansion into Buy Now, Pay Later services is likely to have a positive impact on the company’s bottom line. However, it remains to be seen how this will affect Apple’s long-term prospects. If the company is able to successfully attract and retain customers, then this could be a major growth opportunity. However, if Apple is unable to compete with the existing players in the market, then this could weigh down on its earnings in the future.

Market Reaction

The current news coverage mostly focuses on the negative aspects of APPLE. On Thursday, APPLE stock opened at $132.1 and closed at $130.1, down by 4.0% from last closing price of 135.4.

VI Analysis

The company’s fundamentals reflect its long term potential. The below analysis of APPLE is made simple by the VI app. Based on the VI Risk Rating, APPLE is a low risk investment in terms of financial and business aspects. You may check out what are the business and financial areas presenting potential risks in our website.


Apple’s recent expansion of its Wallet app to include new Buy Now, Pay Later services may be a positive move for the company, but it appears to have had a negative effect on the stock price. After the announcement, the stock price dropped by 4.0%. This may be due to investor concerns about the company’s ability to successfully compete in the Buy Now, Pay Later space. However, it is also possible that the stock price will rebound in the future as investors become more confident in Apple’s strategy.

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