Piper Sandler Upgrades Planet Fitness to Overweight

October 26, 2022

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Planet Fitness ($NYSE:PLNT), Inc. is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. On Tuesday, Piper Sandler upgraded Planet Fitness to an Overweight rating, having previously set it at Neutral. Analyst Peter Keith and team believe that the company should benefit from strong participation rates with younger generations, based on a recent Piper Sandler survey. They see attractive levels on PLNT in comparison to peers relative to peers.

The company’s target market is mostly people who do not normally visit gyms, or people who have never been to a gym before. They aim to provide a “non-intimidating environment” and focus on “feeling good about working out”. Planet Fitness locations typically have a very large workout area, a black-light lit “lunk alarm” to discourage grunting and excessive noise, and a TV-broadcasting area.

Market Price

The company’s stock opened at $59.1 on Tuesday and closed at $60.6, up 5.4% from its previous closing price of $57.5. Planet Fitness has been in the news recently for its strong financial performance and expansion plans. The company is well-positioned to continue growing, thanks to its low-cost model and wide moat. Investors are bullish on the company, and Piper Sandler’s upgrade is a vote of confidence in its future.



VI Analysis

Company’s fundamentals reflect its long term potential, below analysis on PLANET FITNESS are made simple by VI app. VI Star Chart shows that PLANET FITNESS is strong in asset, growth, medium in profitability and weak in dividend. PLANET FITNESS is classified as ‘gorilla’, a type of company that achieved stable and high revenue or earning growth due to its strong competitive advantage.

What type of investors may interested in such company. PLANET FITNESS has an intermediate health score of 6/10 with regard to its cashflows and debt, is likely to sustain future operations in times of crisis.

VI Peers

Planet Fitness Inc is in competition with Destination Maternity Corp, Tractor Supply Co, and Accel Entertainment Inc. Each company is vying for a share of the market and the customer base. Each company has its own strengths and weaknesses, and each is trying to get an edge over the others.

– Destination Maternity Corp ($OTCPK:DESTQ)

Destination Maternity Corporation is a publicly traded retailer of maternity apparel in the United States. The Company operates through two segments: Motherhood Maternity(R) and A Pea in the Pod(R). As of October 28, 2017, the Company operated 1,948 retail locations, of which 1,060 were Motherhood Maternity stores, 514 were Destination Maternity stores, 274 were A Pea in the Pod stores and 100 were leased departments located within department stores and baby specialty stores. The Company’s retail locations are located in the United States, Puerto Rico, Canada and the United Kingdom. The Company offers a variety of apparel, including casual wear, work-out wear, sleepwear, lingerie and accessories. The Company also offers a line of nursing apparel and a line of children’s clothing.

– Tractor Supply Co ($NASDAQ:TSCO)

Tractor Supply Company is an American retail chain of stores that offer products for home improvement, agriculture, lawn and garden maintenance, and livestock, equine and pet care. It operates more than 2,000 stores in the United States.

Tractor Supply’s market cap is $23.79 billion as of 2022. The company’s return on equity is 45.88%. Tractor Supply is a leading retailer in the United States, offering products for home improvement, agriculture, lawn and garden maintenance, and livestock, equine and pet care. The company operates more than 2,000 stores across the country.

– Accel Entertainment Inc ($NYSE:ACEL)

Accel Entertainment Inc is a gaming technology company that provides gaming devices, systems and services for the gaming industry. The company has a market capitalization of $842.69 million and a return on equity of 32.45%. Accel Entertainment Inc provides gaming devices, systems and services for the gaming industry. The company offers gaming devices, systems and services for the gaming industry.

Summary

If you’re looking for a fitness company to invest in, you can’t go wrong with Planet Fitness. They have a great business model, a loyal customer base, and a bright future. Planet Fitness is a gym chain that focuses on providing a low-cost, no-frills experience for its members.

It’s a popular choice for people who want to get in shape without spending a lot of money or dealing with the hassles of a traditional gym. The company has been growing rapidly in recent years, and it shows no signs of slowing down.

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