Booking Holdings Stock Intrinsic Value – Investor Trims Airbnb Position to Increase Booking Holdings Holdings

December 18, 2023

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As an investor, I have decided to reduce my investment in Airbnb in order to purchase shares of Booking Holdings ($NASDAQ:BKNG), a leading global provider of online travel and related services. Booking Holdings owns some of the world’s most popular online travel brands, including Booking.com, Priceline.com, Agoda.com, Kayak, Cheapflights, Rentalcars.com, and OpenTable. They also provide an extensive range of services, such as transportation booking services, air tickets, car rentals, hotel accommodations, vacation packages, cruises, and more. Booking Holdings has a strong financial position and is well-positioned to benefit from a continued growth in the online travel market. It also offers a diversified portfolio of online travel products and services, which provides a solid foundation for long-term growth. Furthermore, the company continues to make investments in technology and innovation to improve the customer experience and stay ahead of the competition.

With a strong focus on customer satisfaction and loyalty, Booking Holdings strives to make the booking process simpler and more efficient for customers. Overall, Booking Holdings is an attractive investment opportunity for investors who want exposure to the online travel industry. The company has a strong balance sheet and solid business model that can provide investors with consistent returns over time. Its diversified portfolio of services and their commitment to customer service make it an ideal choice for investors who are looking for long-term growth potential.

Market Price

Investors have been taking action on Wednesday, reducing their stake in Airbnb and increasing their position in Booking Holdings. The share price of Booking Holdings opened at $3152.6 then closing at $3126.3, a 0.5% decrease from the previous closing price of 3141.9. This move could potentially be seen as a bet on the company’s long-term success, as Booking Holdings is a leader in online travel bookings and hotel accommodations, offering travelers an array of options for finding the best deals available.

Additionally, the company has a strong presence in the market due to its well-known names such as Booking.com, Kayak, and OpenTable, among others. With the strengthening of its position in the industry, Booking Holdings is set to benefit from an ever-growing demand for travel services. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Booking Holdings. More…

    Total Revenues Net Income Net Margin
    20.63k 5.3k 25.3%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Booking Holdings. More…

    Operations Investing Financing
    8.17k 2.04k -5.94k
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Booking Holdings. More…

    Total Assets Total Liabilities Book Value Per Share
    25.64k 26.26k -17.51
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Booking Holdings are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    32.4% 51.3% 35.7%
    FCF Margin ROE ROA
    38.0% -712.8% 17.9%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items
  • Analysis – Booking Holdings Stock Intrinsic Value

    At GoodWhale, we have conducted a thorough analysis of the fundamentals of BOOKING HOLDINGS and have come to a fair value of around $4559.3 for each share. Our proprietary Valuation Line tool was used to calculate this fair value. Currently, BOOKING HOLDINGS stock is trading at the price of $3126.3, which is 31.4% below its fair value. This presents an opportunity for potential investors who are looking to purchase shares at an undervalued price. More…

  • Star Chart Analysis
  • Valuation Analysis




  • Peers

    Booking Holdings Inc, Expedia Group Inc, Ezfly International Travel Agent Co Ltd, and Adventure Inc are all travel companies that compete for customers. They all offer different services, but they all aim to make booking travel easier and more convenient for customers.

    – Expedia Group Inc ($NASDAQ:EXPE)

    Expedia Group is an online travel company that owns and operates a portfolio of travel brands. Its brands include Expedia.com, Hotels.com, trivago, HomeAway, Orbitz, Travelocity, Wotif, lastminute.com.au, and eLong. The company offers a one-stop travel booking experience to its customers. It enables customers to compare prices and book travel services from a single platform.

    – Ezfly International Travel Agent Co Ltd ($TPEX:2734)

    Ezfly International Travel Agent Co Ltd is a travel company based in Taiwan. The company offers a variety of travel services, including flight tickets, hotel reservations, and tour packages. Ezfly International Travel Agent Co Ltd has a market cap of 912.87M as of 2022, a Return on Equity of -19.32%. The company has been negatively impacted by the COVID-19 pandemic, as travel restrictions have prevented customers from using its services. Ezfly International Travel Agent Co Ltd is working to adapt its business model in order to survive the pandemic and continue operating in the future.

    – Adventure Inc ($TSE:6030)

    Adventure Inc. is a publicly traded company with a market capitalization of $85.43 billion as of 2022. The company’s return on equity is 13.93%. Adventure Inc. operates in the adventure travel industry, providing travelers with unique and immersive experiences. The company has a strong focus on customer service and safety, and has been recognized as a leader in the industry. Adventure Inc. offers a variety of travel products and services, including adventure tours, safaris, and cruise vacations.

    Summary

    Booking Holdings is a global leader in online travel and related services. It owns and operates Booking.com, Priceline.com, Agoda.com, Kayak.com, Rentalcars.com, Cheapflights.com, and OpenTable just to name a few. The company’s strong competitive advantage lies in its vast network of travel suppliers, enabling it to offer customers the best and most comprehensive selection of travel options from around the globe. Its robust financials, diversified revenue streams, and experienced management team make it an attractive investment for those looking for a long-term growth opportunity.

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