Equifax Teams Up with Narrative to Streamline Access to Unique Wealth, Economic and Credit-Based Audience Data for Automotive Businesses.
February 16, 2023
Trending News ☀️
Equifax Inc ($NYSE:EFX). has recently announced a strategic partnership with Narrative, a data collaboration platform. This collaboration will aim to provide automotive businesses with quicker access to and activation of unique wealth, economic and credit-based audience data from Equifax. This data is highly valuable for automotive businesses, as it can be used to create powerful segments that help inform marketing and advertising campaigns. The partnership will make it easier for marketing and analytics teams to create custom segments from Equifax datasets more quickly and conveniently. The team will be able to access valuable datasets, such as income, lifestyle and credit characteristics, that will help them make better decisions about their campaigns.
Furthermore, the data can be easily sent to activation endpoints once a segment is created. The collaboration between Equifax and Narrative will result in a more streamlined workflow for automotive businesses, allowing them to make better use of their audience data. This will not only lead to better campaigns, but also potentially more revenue for the business.
Price History
On Wednesday, Equifax Inc. was trading at $212.6 when the stock opened and closed at $218.5, representing a 2.1% increase from its prior closing price of $214.1. This new collaboration will provide powerful insights into customer behaviours, allowing automotive businesses to better understand their customers, target prospective buyers and optimise their marketing and advertising efforts. Equifax and Narrative aim to use technology to provide automotive businesses with an all-encompassing view of their customer’s financial wellbeing and preferences. This data will be combined with Equifax’s proprietary credit-based data, as well as Narrative’s wealth, economic and lifestyle data on hundreds of millions of consumers.
The combination of cutting-edge technology and high-quality data will enable automotive businesses to better understand their customer base, target potential buyers and more effectively execute marketing and advertising campaigns. This partnership is expected to enable automotive businesses to make more informed decisions on how to best reach their desired market and create highly personalised experiences for their customers. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Equifax Inc. More…
| Total Revenues | Net Income | Net Margin |
| 5.12k | 696.2 | 13.6% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Equifax Inc. More…
| Operations | Investing | Financing |
| 757.1 | -959.5 | 273.7 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Equifax Inc. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 11.55k | 7.57k | 32.3 |
Key Ratios Snapshot
Some of the financial key ratios for Equifax Inc are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 13.5% | 36.4% | 21.7% |
| FCF Margin | ROE | ROA |
| 2.6% | 18.0% | 6.0% |
Analysis
At GoodWhale, we’ve given Equifax Inc. a ‘gorilla’ rating according to our Star Chart. This is due to its stable and high revenue or earnings growth, driven by a strong competitive advantage. This would likely be attractive to many types of investors. Furthermore, Equifax has a high health score of 7/10, with regard to both its cashflows and debt. This indicates that the company is capable of paying off its debts and funding future operations. In terms of balance sheet performance, Equifax has strong dividends and growth, as well as good profitability, although it is weaker in terms of assets. Overall, this indicates that the company could offer a good opportunity for investors looking for stability and long-term growth. More…
Peers
Equifax Inc. is a credit reporting agency. Its main competitors are TransUnion, Mills Music Trust, and Experian PLC. All three companies compete for credit report customers and business from creditors.
– TransUnion ($NYSE:TRU)
TransUnion is a credit reporting company. It compiles credit information on consumers and businesses, which is used by lenders to make credit decisions. The company also provides other services such as fraud detection, identity theft protection, and credit counseling. TransUnion has a market cap of 10.77B as of 2022, and a Return on Equity of 8.48%.
– Mills Music Trust ($OTCPK:MMTRS)
Mills Music Trust is a publicly traded music royalty company. The company owns the rights to a large catalog of music, which it licenses to businesses and individuals for use in their products and services. Mills Music Trust has a market cap of 10.14M as of 2022. The company generates revenue by licensing its music to businesses and individuals for use in their products and services.
– Experian PLC ($LSE:EXPN)
As of 2022, Experian PLC has a market cap of 24.89B and a Return on Equity of 34.45%. The company is a global information services company that provides data and analytical tools to its clients. Experian helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
Summary
EQUIFAX Inc. has recently announced a partnership with Narrative to improve access to a unique audience data set geared towards automotive businesses. The data set will include wealth, economic, and credit-based insights, allowing automotive businesses to better assess market trends and customer behavior, as well as provide an overall clearer picture of their target demographic. This improved access to data-driven insights will provide automotive businesses with more accurate predictive models and better understand the needs of their customers. EQUIFAX Inc. is aiming to help the automotive industry make smarter decisions by analyzing current trends and providing custom solutions for their needs.
Related Posts
Recent Posts
