Robert W. Baird Lowers Zebra Technologies Price Target to $283.00

August 9, 2023

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Zebra Technologies ($NASDAQ:ZBRA) is a leading provider of technology solutions for businesses, from asset tracking and management to data capture and printing. The company’s products are used across a variety of industries, from retail and healthcare to transportation and logistics. Recently, Robert W. Baird has decreased its price target for Zebra Technologies to $283.00, as reported by Defense World. This lowered price target reflects the increased uncertainty in the current market climate, as well as potential difficulties for Zebra Technologies to meet their goals in the current economic environment. Despite the lowered price target, Zebra Technologies remains a strong company with a track record of success.

The company has a history of providing innovative solutions to customers across a wide variety of industries and its products are highly regarded as reliable and efficient. Moreover, the company is continuing to invest in research and development to create new technologies and solutions to help customers improve their businesses. With such continued investments and a strong customer base, Zebra Technologies will be able to continue to navigate the current market climate with confidence.

Price History

The stock opened at $251.1 and closed at $248.2, a decrease of 1.3% from the prior closing price of $251.4. This lower price target follows a period of volatile trading for the stock over the past week. Despite the lower price target, analysts remain optimistic about the long-term prospects of the company and its ability to deliver strong earnings growth in the future. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Zebra Technologies. More…

    Total Revenues Net Income Net Margin
    5.5k 650 12.6%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Zebra Technologies. More…

    Operations Investing Financing
    224 -91 -168
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Zebra Technologies. More…

    Total Assets Total Liabilities Book Value Per Share
    7.46k 4.46k 58.28
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Zebra Technologies are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    8.3% 11.1% 16.8%
    FCF Margin ROE ROA
    2.7% 19.6% 7.7%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items
  • Analysis

    GoodWhale has conducted an in-depth analysis of ZEBRA TECHNOLOGIES‘ financials and identified a medium risk rating. This means it is neither particularly favorable nor unfavorable for investment. We have detected one risk warning in the balance sheet, which could be indicative of an area of potential concern. To get a better understanding of this and other risks, be sure to register with us and take a look at the full report. More…

  • Risk Rating Analysis
  • Star Chart Analysis
  • Valuation Analysis

  • Peers

    Its main competitors are TSC Auto ID Technology Corp, Maxar Technologies Inc, and Urovo Technology Co Ltd.

    – TSC Auto ID Technology Corp ($TPEX:3611)

    TSC Auto ID Technology Corp is a Taiwanese company that manufactures auto-identification products, including barcode printers, barcode scanners, and labels. The company has a market cap of 7.77B as of 2022 and a Return on Equity of 17.53%. TSC Auto ID Technology Corp’s products are used in a variety of industries, including retail, healthcare, manufacturing, logistics, and transportation.

    – Maxar Technologies Inc ($NYSE:MAXR)

    Maxar Technologies Inc is a leading technology and innovation company that provides advanced solutions for government and commercial customers worldwide. The company has a market capitalization of 1.5 billion as of 2022 and a return on equity of 6.04%. Maxar Technologies Inc is involved in the design, manufacture, and operation of satellites and related products and services for government and commercial customers. The company’s products and services include satellite payloads and platforms, ground infrastructure, and space-based services. Maxar Technologies Inc is headquartered in Westminster, Colorado.

    – Urovo Technology Co Ltd ($SZSE:300531)

    Urovo Technology Co Ltd is a Chinese company that specializes in the development and manufacture of mobile data terminals and other related products. The company has a market cap of 4.32 billion as of 2022 and a return on equity of 5.52%. Urovo Technology Co Ltd is a publicly traded company listed on the Shenzhen Stock Exchange.


    Baird believes that Zebra Technologies‘ stock price is beginning to reflect the potential risks in its long-term outlook due to competitive pressures, as well as a slower than expected turnaround in their enterprise segment. The firm’s research also points out that lower operating margins and the appreciation of the US dollar will likely contribute to a further decline in the company’s stock price. Furthermore, Baird views Zebra Technologies’ recent acquisition of Motorola Solutions’ handheld mobile computing business as a positive but not enough to counterbalance the risks in the longer term.

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