Wd-40 Company Stock Intrinsic Value – WD-40 Company Strategizes Growth Through Premiumization, E-Commerce, and Volume Recovery
December 2, 2023

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The WD-40 ($NASDAQ:WDFC) Company is a publicly traded company that specializes in the production and sale of its namesake lubricant and specialty maintenance products. Now, the company is looking to the future, with plans to increase growth through the premiumization of their products, expansion into e-commerce, and recovering lost sales volumes. By launching new innovative products and packaging to appeal to higher-end consumers, the company expects to increase their profits and revenue.
Additionally, the company is expanding its presence into the e-commerce sector, with plans to make their products more widely available for purchase through online marketplaces. By focusing on these three strategies, WD-40 Company hopes to accelerate their growth in the coming years.
Market Price
WD-40 COMPANY recently announced their plans to strategically grow the business, focusing on premiumization, e-commerce, and volume recovery. On Wednesday, the company’s stocks opened at $243.0 and closed at $239.5, which sums up to a 0.9% decline from the prior closing price of $241.7. To reach their goals, the company is looking to focus on improving the quality of their products in order to attract more premium customers and increase the price of their products.
They are also focusing on their e-commerce presence, making sure that their products are easily accessible to customers all around the world. Lastly, they are hoping to recover from the loss in sales volume caused by the global pandemic this year by expanding their product line and introducing more innovative products that speak to their target market. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Wd-40 Company. More…
| Total Revenues | Net Income | Net Margin |
| 537.25 | 65.72 | 12.3% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Wd-40 Company. More…
| Operations | Investing | Financing |
| 98.39 | -6.22 | -85.05 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Wd-40 Company. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 437.97 | 227.79 | 15.5 |
Key Ratios Snapshot
Some of the financial key ratios for Wd-40 Company are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 9.6% | 5.1% | 16.9% |
| FCF Margin | ROE | ROA |
| 17.0% | 27.3% | 13.0% |
Analysis – Wd-40 Company Stock Intrinsic Value
We at GoodWhale recently conducted an analysis of WD-40 COMPANY‘s wellbeing. After evaluating their financials, we determined the fair value of their share to be around $230.3, as calculated by our proprietary Valuation Line. At the time of this analysis, WD-40 COMPANY stock was trading at $239.5, slightly overvaluing the stock by 4.0%. Despite this slight overvaluation, WD-40 COMPANY remains a strong company with potential for growth. More…

Peers
WD-40 Co is a leading global provider of lubricants, cleaners and rust-prevention products. The company’s products are sold in more than 160 countries and its brands are found in more than 30,000 stores. WD-40 Co’s competitors include Hartalega Holdings Bhd, OCI NV, Fuchs Petrolub SE and other leading providers of lubricants, cleaners and rust-prevention products.
– Hartalega Holdings Bhd ($KLSE:5168)
Hartalega Holdings Bhd is a Malaysia-based company that manufactures and supplies nitrile gloves. The company has a market capitalization of 6.29 billion as of 2022 and a return on equity of 23.22%. Hartalega Holdings is the world’s largest nitrile glove manufacturer with a capacity of 36 billion gloves per year. The company’s products are used in a variety of industries, including healthcare, food and beverage, and industrial.
– OCI NV ($LTS:0QGH)
Alibaba Group Holding Limited is a Chinese multinational conglomerate holding company specializing in e-commerce, retail, Internet, and technology. Founded in 1999 by Jack Ma, Alibaba is one of the world’s largest online and mobile commerce companies. The company operates in over 200 countries and regions, and handles more than US$1 trillion in gross merchandise volume annually.
– Fuchs Petrolub SE ($OTCPK:FUPBY)
Fuchs Petrolub SE is a German oil and lubricant company with a market cap of 3.54B as of 2022. The company has a return on equity of 11.99%. Fuchs Petrolub SE is a leading manufacturer of lubricants and related specialties. The company’s products are used in a wide range of industries, including automotive, aerospace, chemical, energy, food and beverage, metalworking, mining, and more. Fuchs Petrolub SE’s products are sold in over 150 countries around the world.
Summary
The company has invested in premiumization, e-commerce, and volume recovery initiatives to drive future growth. Premiumization involves introducing higher-priced products to capture greater margins, while e-commerce investments are aimed at increasing online sales. To capitalize on volume recovery, the company has invested in marketing and promotional activities. These activities focus on increasing brand awareness and driving demand for its products.
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