Townsquare Media Anticipates Advertising Growth for 2024 Political Year
December 22, 2023

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Townsquare Media ($NYSE:TSQ), a media and digital marketing solutions provider, is expecting growth in advertising for the 2024 political year. As political campaigns get underway, Townsquare Media is preparing for a surge of political ad spending. Political campaign spending on radio, television, and other forms of media have been steadily increasing over the years, and Townsquare Media is expecting this trend to continue in 2024. It has already made significant investments to upgrade its radio stations and local websites, ensuring its ability to capitalize on the anticipated increase in advertising dollars. Townsquare Media is also benefiting from its strong presence in local communities. Its radio stations and local websites are well-known sources of information for many people in their local area, making them ideal outlets for targeted political advertising.
Additionally, Townsquare Media has a range of digital marketing services including web design, SEO, and advanced analytics, allowing political campaigns to better track and measure the effectiveness of their ads. Overall, Townsquare Media is expecting a significant boost in advertising for the 2024 political year and is well-positioned to take advantage of this growth. With its extensive portfolio of radio stations and local websites, as well as its digital marketing offerings, Townsquare Media is looking to capitalize on the increased demand for political advertising in the coming years.
Price History
Townsquare Media has seen a positive trend in its stock price in the lead up to the 2024 political year. On Thursday, the company’s stock opened at $10.7 and closed at $10.8, an increase of 2.6% from the prior closing price of $10.6. This marks an upward trend in the stock’s value, a sign that investors anticipate positive growth from Townsquare Media as the 2024 political year approaches.
The company is hoping to capitalize on the upcoming election season, and is expected to benefit from the increased demand for advertising that will follow. With its stock continuing to rise and the upcoming election year, Townsquare Media appears to be in a strong position to reap the benefits of increased advertising opportunities. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Townsquare Media. More…
| Total Revenues | Net Income | Net Margin |
| 459.72 | -39.16 | 4.8% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Townsquare Media. More…
| Operations | Investing | Financing |
| 57.04 | -2.81 | -43.32 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Townsquare Media. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 657.33 | 644.89 | 0.54 |
Key Ratios Snapshot
Some of the financial key ratios for Townsquare Media are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 7.0% | 27.3% | 0.9% |
| FCF Margin | ROE | ROA |
| 9.3% | 9.1% | 0.4% |
Analysis
GoodWhale recently conducted an analysis of the fundamentals of TOWNSQUARE MEDIA. According to our Star Chart rating system, TOWNSQUARE MEDIA has a high health score of 7/10 with regard to its cashflows and debt, meaning that it is likely to be able to pay off debt and fund future operations. We have classified TOWNSQUARE MEDIA as a ‘cow’, a type of company we believe has the track record of paying out consistent and sustainable dividends. As such, this company may be of interest to investors who are looking for steady income through dividends or share repurchase plans. We have also found that TOWNSQUARE MEDIA is strong in profitability, medium in dividend and weak in asset and growth. However, overall, it is still a healthy company that may be a good investment for those seeking to generate long-term returns. More…

Peers
The company was founded in 2010 and is headquartered in Greenwich, Connecticut. Townsquare Media Inc’s competitors include Digital Brand Media & Marketing Group Inc, Hylink Digital Solution Co Ltd, and Totaligent Inc.
– Digital Brand Media & Marketing Group Inc ($OTCPK:DBMM)
Digital Brand Media & Marketing Group Inc is a publicly traded company with a market capitalization of $14.02 million as of early 2021. The company focuses on digital marketing and branding solutions, including web design, social media marketing, and search engine optimization. In 2020, the company posted a return on equity of 1.47%.
– Hylink Digital Solution Co Ltd ($SHSE:603825)
Hylink Digital Solution Co Ltd is a Chinese technology company that specializes in providing online advertising and marketing solutions. The company has a market capitalization of 4.23 billion as of 2022 and a return on equity of 7.36%. Hylink was founded in 2003 and is headquartered in Beijing, China. The company’s clients include some of the largest brands in China, such as Baidu, Alibaba, and Tencent.
– Totaligent Inc ($OTCPK:TGNT)
Totaligent Inc. is a publicly traded company with a market capitalization of $7.45 million as of 2022. The company has a negative return on equity of 149.7%. Totaligent Inc. is engaged in the provision of environmental, health, and safety consulting services. The company offers a range of services, including environmental due diligence, environmental site assessments, environmental remediation, and health and safety compliance.
Summary
Townsquare Media is a digital and radio company that is expecting to benefit from an increase in political year advertising in 2024. The company has a strong balance sheet and cash flow position, with good liquidity and low debt-to-equity ratio. It has a diversified portfolio of radio stations and digital media properties, which provide a solid foundation for long-term growth. Townsquare Media has also established a strong presence in the political advertising market, which is expected to generate increased revenue in 2024.
The company’s strategic focus on audience growth, content innovation, and partnerships with political campaigns is expected to drive further growth in its political advertising revenue. Investors should closely monitor Townsquare Media’s progress in the coming months as it looks to capitalize on the potential advertising boost in 2024.
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