Bernstein analyst Toni Sacconaghi believes that the upcoming iPhone 14 launch will be a crucial turning point for Apple’s stock over the next six months.

August 15, 2022

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The upcoming iPhone 14 launch will be a crucial turning point for Apple ($NASDAQ:AAPL)’s stock over the next six months, according to Bernstein analyst Toni Sacconaghi. Speaking to CNBC, Sacconaghi said that the launch will show whether consumers will continue to demand upgrades despite ongoing concerns about the economy. He argued that Apple is not as immune to economic cycles as many investors believe, and that the upcoming launch will be key data in determining the company’s future resiliency. Sacconaghi’s comments come as many investors are questioning whether Apple can maintain its recent momentum in the face of an uncertain economic outlook. While the company’s earnings report in late July showed strong results, some are concerned that Apple may not be able to sustain this growth in the face of potential weakness in the global economy. If the launch is successful, it could quell concerns about the company’s long-term prospects and provide a boost to the stock price. However, if consumer demand is weaker than expected, it could signal trouble for Apple in the months and years to come.

Market Reaction

He cites several reasons for this, including the fact that after news of the launch is released, media exposure is mostly positive and that the stock usually sees a bump on the day of the launch. This year, he expects the iPhone 14 to be a particularly important launch, as it is rumored to include several new features that could attract new customers.

VI Analysis

A company’s fundamentals are a good reflection of its long term potential. The below analysis of APPLE has been made simple by the VI app. According to the VI Star Chart, APPLE is strong in dividend, growth, profitability, and medium in asset. APPLE is classified as a ‘gorilla’, a type of company that has achieved stable and high revenue or earning growth due to its strong competitive advantage. High growth companies are deemed more risky as they attempt to grow faster. APPLE has a high health score of 7/10 considering its cashflows and debt. This means that it is capable of safely riding out any crisis without the risk of bankruptcy.


If you’re looking for a stock to invest in that has a lot of potential for growth, Apple is a good option. With so much potential on the horizon, now is a great time to invest in Apple.

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