Dutch Bros’ Margins Under Pressure as Inflation Rises

August 30, 2022

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I was very excited for Dutch Bros($NYSE:BROS) to hit the public markets in 2021. My investment thesis for the company was two-fold: the company had best-in-class margins and a country-wide growth plan. Today, inflation has begun to eat into those margins and their country-wide growth plan might not be as appealing as it once seemed. Inflation is a major concern for any company, but especially for one with such thin margins as Dutch Bros. If inflation continues to rise, it will put significant pressure on Dutch Bros’ earnings and could eventually lead to market share losses. I still believe Dutch Bros is a strong company with a great product, but investors need to be aware of the risks inflation poses to the company’s business model.

Share Price

On Friday, shares of Dutch Bros. opened at $40.9 and closed at $39.2, pressured by inflationary pressures. In recent months, inflation has been on the rise, driven by higher energy and food prices. This has put pressure on Dutch Bros.’ margins, as the company’s costs have risen faster than its selling prices. Dutch Bros. has responded by raising prices on some of its products, but this has not been enough to offset the higher costs. As a result, the company’s profits have been squeezed. Looking ahead, Dutch Bros. will continue to face pressure from inflationary pressures. However, the company is well-positioned to weather these challenges, thanks to its strong brand and loyal customer base.

VI Analysis

The company’s fundamentals reflect its long term potential, below analysis on DUTCH BROS are made simple by VI app. According to VI Risk Rating, DUTCH BROS is a low risk investment in terms of financial and business aspects. The company’s sound financial position and strong business model indicates that it is a safe and stable investment. However, you may check out what are the business and financial areas presenting potential risks in our website.


This was evident in the stock’s price action today, as it moved lower in sympathy with the overall market. Investors are clearly worried about the company’s ability to maintain its current level of profitability in the face of rising costs. This is a legitimate concern, and one that will need to be closely monitored going forward. Dutch Bros is a well-run company, and has proven itself to be resilient in the face of adversity before. However, the current environment is a challenging one, and it remains to be seen how well the company will be able to navigate it.

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