PubMatic Acquires Martin to Boost Product Innovation

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Pubmatic Intrinsic Value – PUBMATIC($NASDAQ:PUBM): PubMatic announced Wednesday that it has signed a definitive agreement to acquire media measurement and reporting platform Martin. The acquisition aligns with PubMatic’s investments goal to accelerate product innovation in supply path optimization. This will help PubMatic to provide its customers with an even more holistic view of the marketplace and continue to drive positive results for all stakeholders in the digital advertising ecosystem.

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PubMatic, a global technology company that powers the programmatic advertising ecosystem, announced on Wednesday that it has acquired Martin, a software company that specializes in product innovation. This acquisition will enable PubMatic to boost its product innovation and better meet the needs of its customers. “The acquisition of Martin will enable PubMatic to accelerate the delivery of new products and features that drive customer success and expand our leadership in the programmatic ecosystem,” said Rajeev Goel, co-founder and CEO of PubMatic. “Martin’s team has a proven track record of delivering innovative products that drive results for customers. We’re thrilled to welcome them to the PubMatic team.” “We’re excited to join PubMatic and help them continue to innovate and drive success for their customers,” said Bryan Melmed, CEO of Martin. “PubMatic is a leader in the programmatic ecosystem, and we share their commitment to helping customers navigate the complex landscape and realize the full potential of programmatic advertising.”

VI Analysis – Pubmatic Intrinsic Value

A company’s fundamentals are its long-term indicators of success. The below analysis of PUBMATIC’s fundamentals reflects its long-term potential. The fair value of PUBMATIC shares is around $36.0, calculated by VI Line. This means that the current share price of $18.4 is undervalued by 49%.

Summary

PubMatic is excited to announce the acquisition of Martin, a data startup that will help bolster the company’s product innovation. This acquisition will help PubMatic better understand how publishers are using its products and how to improve them. Additionally, the data gathered by Martin will be used to create new products and features that will benefit publishers. PubMatic has been on a tear lately, acquiring several companies in order to boost its product offerings. This latest acquisition is just another example of the company’s dedication to helping publishers succeed.