Ford Motor Raises Prices on All-Electric Truck

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Ford Intrinsic Value – Ford Motor ($NYSE:F) is raising prices on its all-electric F-150 Lightning truck fewer than five months after it started shipping to dealerships for the first time. According to the Wall Street Journal, the company plans to reopen the order bank for the truck this week and will raise prices between 7% and 18% for many configurations. It’s not yet clear how this price increase will affect Ford Motor’s market and earnings in the long term.

However, it’s possible that the move could help the company boost its bottom line in the short term, as demand for electric vehicles is currently high.

Market Reaction

The stock opened at $15.7 and closed at $15.2. The price increase comes as the company looks to boost sales of its electric vehicles. Ford is hoping to make electric vehicles more affordable for consumers and to increase its market share in the electric vehicle market.

VI Analysis – Ford Intrinsic Value

Ford Intrinsic Value is around $11.0, calculated by VI Line. This means that the stock is currently overvalued by 38%. Company’s fundamentals reflect its long term potential.

However, the current stock price does not reflect this potential.

Summary

The Ford Motor Company announced yesterday that it would be raising prices on its all-electric truck, the Ford F-150. The price increase comes as the company looks to offset the cost of production for the truck, which is set to go on sale later this year.

However, with gas prices on the rise, the increased cost of ownership for the Ford F-150 may dissuade some consumers from investing in the truck.