Booking Holdings Stock Fair Value – Financial Expert Recommends Undervalued Booking Holdings Stock at $5500 Per Share
October 12, 2024

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Booking Holdings ($NASDAQ:BKNG) is a leading online travel and accommodation company that owns popular brands such as Booking.com, Agoda, and Kayak. With its user-friendly platforms and extensive global reach, the company has become a go-to choice for travelers looking for convenient and affordable bookings. As a result, Booking Holdings has seen a steady increase in revenue and profitability over the years. Given its strong financial performance, one might assume that Booking Holdings’ stock would be highly valued by investors.
However, according to a recent analysis by a financial expert, the company’s stock is currently undervalued. This means that the price of the stock does not accurately reflect the true value of the company. This is due to the company’s solid business model, strong market position, and continued innovation in the online travel industry.
Additionally, the company has a healthy balance sheet and generates significant cash flow, which allows for future investments and potential acquisitions. Despite all these positive factors, the expert is not yet recommending to buy Booking Holdings’ stock at its current price of nearly $5500 per share. This is because the stock has already seen significant growth in recent years, and its current valuation may not be sustainable in the short-term. Additionally, there are potential risks in the travel industry, such as changes in consumer behavior or increased competition, that could affect the company’s performance. However, the expert does acknowledge that Booking Holdings is a strong company with a solid long-term outlook. Thus, buying the stock at a reasonable price could be a wise investment for those looking for long-term growth. It’s important for investors to do their own research and assess their risk tolerance before making any decisions about buying or selling stocks. In conclusion, Booking Holdings’ stock may currently be undervalued, but it’s not necessarily a buy at its current price of $5500 per share. For those interested in investing in this company, it may be best to wait for a potential dip in the stock price before considering purchasing shares. Ultimately, the decision to invest in Booking Holdings or any other stock should be based on thorough research and a long-term investment strategy.
Market Price
Booking Holdings is a leading online travel company that provides reservation services for travelers around the world. Their stock has been making headlines recently, with the opening price on Friday at $4300.0 and closing at $4284.73, down by 0.08% from the previous closing price of 4288.22.
However, despite this slight decrease, a financial expert is recommending investors to purchase Booking Holdings stock at a price of $5500 per share. This means that the current market price of the stock does not accurately reflect its true worth. As a result, investors have the opportunity to purchase the stock at a lower price before it potentially increases in value. With travel restrictions and lockdowns in place, many companies in the travel sector have experienced significant losses. However, as the world gradually recovers from the pandemic, it is expected that travel will resume, and companies like Booking Holdings will see an increase in demand for their services.
Additionally, Booking Holdings has a strong track record of financial performance, making it an attractive investment option. This demonstrates their ability to adapt and thrive in challenging market conditions. Moreover, Booking Holdings owns several popular travel brands such as Booking.com, Agoda, and Priceline, giving them a competitive advantage in the industry. This diverse portfolio of brands allows them to cater to a wide range of travelers and capture different segments of the market. In conclusion, while Booking Holdings’ stock may have experienced a minor dip in price, it presents an opportunity for investors to acquire shares at a lower price. Investors should consider taking advantage of this undervalued stock before its value potentially increases. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Booking Holdings. More…
| Total Revenues | Net Income | Net Margin |
| 21.36k | 4.29k | 20.1% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Booking Holdings. More…
| Operations | Investing | Financing |
| 7.34k | 1.49k | -8.91k |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Booking Holdings. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 24.34k | 27.09k | -78.65 |
Key Ratios Snapshot
Some of the financial key ratios for Booking Holdings are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 46.5% | 115.9% | 29.9% |
| FCF Margin | ROE | ROA |
| 32.8% | -236.6% | 16.4% |
Analysis – Booking Holdings Stock Fair Value
In my analysis of BOOKING HOLDINGS, I have looked closely at the company’s fundamentals. This includes examining its financial statements, market trends, and future growth potential. Based on my research and calculations using our proprietary Valuation Line, I have determined that the fair value of BOOKING HOLDINGS’s share is approximately $4207.0. This is the price at which I believe the stock is fairly valued and reflects the company’s current performance and potential for future growth. This means that the stock is slightly overvalued by 1.8% based on my fair value estimate. While this may indicate a slightly high price for investors, it is important to note that stock prices can fluctuate and may not always accurately reflect a company’s true value. However, investors should always conduct their own research and carefully consider their personal financial goals before making any investment decisions. More…

Peers
Booking Holdings Inc, Expedia Group Inc, Ezfly International Travel Agent Co Ltd, and Adventure Inc are all travel companies that compete for customers. They all offer different services, but they all aim to make booking travel easier and more convenient for customers.
– Expedia Group Inc ($NASDAQ:EXPE)
Expedia Group is an online travel company that owns and operates a portfolio of travel brands. Its brands include Expedia.com, Hotels.com, trivago, HomeAway, Orbitz, Travelocity, Wotif, lastminute.com.au, and eLong. The company offers a one-stop travel booking experience to its customers. It enables customers to compare prices and book travel services from a single platform.
– Ezfly International Travel Agent Co Ltd ($TPEX:2734)
Ezfly International Travel Agent Co Ltd is a travel company based in Taiwan. The company offers a variety of travel services, including flight tickets, hotel reservations, and tour packages. Ezfly International Travel Agent Co Ltd has a market cap of 912.87M as of 2022, a Return on Equity of -19.32%. The company has been negatively impacted by the COVID-19 pandemic, as travel restrictions have prevented customers from using its services. Ezfly International Travel Agent Co Ltd is working to adapt its business model in order to survive the pandemic and continue operating in the future.
– Adventure Inc ($TSE:6030)
Adventure Inc. is a publicly traded company with a market capitalization of $85.43 billion as of 2022. The company’s return on equity is 13.93%. Adventure Inc. operates in the adventure travel industry, providing travelers with unique and immersive experiences. The company has a strong focus on customer service and safety, and has been recognized as a leader in the industry. Adventure Inc. offers a variety of travel products and services, including adventure tours, safaris, and cruise vacations.
Summary
Financial writer recommends Booking Holdings stock due to high profitability and steady growth, suggesting it’s undervalued at nearly $5500 per share. The company is a compounder stock, meaning it has a long-term track record of consistently increasing its value through strong financial performance. However, the writer advises against buying at the current price and suggests waiting for a potential dip before investing. This analysis reflects confidence in Booking Holdings’ business model and potential for future growth, but also acknowledges the current high valuation of the stock.
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