American Outdoor Brands Files Complaint Against Good Sportsman Marketing for Patent and Trademark Infringement

October 20, 2022

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American Outdoor Brands, Inc. is an American manufacturer of firearms and outdoor sports and recreation products. The company operates through two segments: Firearms and Outdoor Products & Accessories. The Firearms segment designs, manufactures, and sells handguns, long guns, ammunition, and related products. The Outdoor Products & Accessories segment designs, manufactures, and sells outdoor lifestyle products, such as camping goods, hunting products, and others.

AOBC has filed a complaint against Good Sportsman Marketing, alleging infringement of its patents and trademarks. The complaint alleges that Good Sportsman has been selling products that infringe on AOBC’s patents and trademarks. AOBC is seeking damages and an injunction against Good Sportsman.

Market Price

AOUT Stock Intrinsic Value – The complaint alleges that Good Sportsman is illegally using American Outdoor Brands ($NASDAQ:AOUT)’ patents and trademarks in connection with the marketing and sale of its products. This is not the first time American Outdoor Brands has been in the news for negative reasons. Despite these challenges, American Outdoor Brands’ stock has been doing relatively well lately.

On Monday, the stock opened at $8.8 and closed at $9.1, up by 4.5% from the previous closing price of $8.7. It remains to be seen how this latest legal challenge will impact the company’s stock price.

VI Analysis – AOUT Stock Intrinsic Value

Company’s fundamentals reflect its long term potential, below analysis on AMERICAN OUTDOOR BRANDS are made simple by VI app. The fair value of AMERICAN OUTDOOR BRANDS share is around $14.0, calculated by VI Line. Now AMERICAN OUTDOOR BRANDS stock is traded at $9.1, undervalued by 35%. This indicates that the company’s stock is currently undervalued by the market, and may be a good investment opportunity.

VI Peers

In the outdoor apparel and gear industry, American Outdoor Brands Inc faces stiff competition from a number of different companies, including Bonny Worldwide Ltd, BikeExchange Ltd, and Youngone Holdings Co Ltd. While each company has its own unique strengths and weaknesses, American Outdoor Brands Inc has been able to stay ahead of the competition by offering a combination of quality products, competitive prices, and excellent customer service.

– Bonny Worldwide Ltd ($TWSE:8467)

Bonny Worldwide Ltd is a leading provider of global transportation and logistics services. The company has a market cap of 2.62B as of 2022 and a Return on Equity of 16.57%. Bonny Worldwide Ltd provides a full range of transportation and logistics services, including airfreight, ocean freight, land freight, and warehousing and distribution. The company also offers a wide range of value-added services, such as supply chain management, customs clearance, and logistics consulting.

– BikeExchange Ltd ($ASX:BEX)

BikeExchange Ltd is a market leader in online bicycle sales and has a market cap of 11.41M as of 2022. The company has a return on equity of -87.65%, which is significantly lower than the industry average. The company’s main business is selling bicycles and related products online. BikeExchange also operates brick-and-mortar stores in Australia and New Zealand. The company was founded in 2000 and is headquartered in Melbourne, Australia.

– Youngone Holdings Co Ltd ($KOSE:009970)

Youngone Holdings Co Ltd is a South Korea-based company engaged in the manufacture and sale of textile products. The Company operates its business through three segments: Outerwear, Sportswear and Others. Its products include functional clothing, such as waterproof, windproof and breathable products; sports products, including golfwear, skiwear, climbing wear and fishing wear; and other products, such as innerwear, school uniforms and workwear. As of December 31, 2011, the Company had 43 subsidiaries and two associated companies.

Summary

If you’re looking to invest in a company that produces firearms and related products, American Outdoor Brands could be a good option. AOB’s products are used by both civilians and law enforcement, and the company has a strong brand presence in the market. One potential risk to consider with AOB is the current political environment in the United States. There has been increased pressure on gun manufacturers in recent years, and this could impact AOB’s business.

However, the company has a strong track record and is well-positioned to weather any potential challenges.

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