Morgan Stanley Revises Price Target for eBay to $32.00
January 30, 2023

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EBAY ($NASDAQ:EBAY): EBay Inc. is an American multinational e-commerce corporation based in San Jose, California. Recently, Morgan Stanley has revised their price target for eBay down to $32.00. This revision is due to the fact that eBay’s stock is trading at a premium to other e-commerce stocks, making it an attractive buy. Moreover, the company’s current valuation is lower than the implied value of its peers. This, combined with the fact that eBay is expected to increase its revenue growth in the near future, makes it a sensible investment. Despite the revision of their price target, Morgan Stanley still believes that eBay is a good long-term investment. They believe that the company will continue to benefit from its strong brand recognition and its global presence, which should help drive sales growth in the long run. Furthermore, the company is focused on expanding its core business and diversifying its portfolio in order to capitalize on new opportunities.
In addition, eBay has been actively investing in technology and artificial intelligence (AI) in order to improve customer experience and increase efficiency. This includes improving its search engine capabilities, developing AI-powered customer service agents, and introducing new payment options. By leveraging these technologies, eBay should be able to better serve its customers and increase sales. With its strong brand recognition and global presence, as well as its focus on technology and AI, eBay is well-positioned to capitalize on new opportunities and continue to drive growth in the future.
Market Price
The new Morgan Stanley price target is an optimistic outlook on the future of eBay Inc., despite the current negative press coverage. This move signals that the investment bank believes in the long-term potential of the company and expects it to be a profitable stock despite current market conditions. Morgan Stanley’s decision to raise the price target comes at a time when eBay Inc. is facing increasing competition from other e-commerce companies like Amazon, Wal-Mart, and Target. Despite these challenges, Morgan Stanley believes that eBay Inc. has the potential to remain a leader in the industry and benefit from the growth of e-commerce as a whole.
If eBay Inc. can continue to develop innovative products and services to meet consumer demand, then their stock could see further gains in the future. With the new price target from Morgan Stanley, investors may take a second look at the company and consider it for potential investments. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Ebay Inc. More…
| Total Revenues | Net Income | Net Margin |
| 9.9k | 28 | 16.3% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Ebay Inc. More…
| Operations | Investing | Financing |
| 1.86k | 6.54k | -7.82k |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Ebay Inc. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 19.1k | 14.24k | 9.55 |
Key Ratios Snapshot
Some of the financial key ratios for Ebay Inc are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| -3.0% | 1.2% | 6.4% |
| FCF Margin | ROE | ROA |
| 14.8% | -46.3% | -12.7% |
VI Analysis
Investors seeking long term potential should consider the fundamentals of a company. The VI Star Chart is an effective tool for quickly assessing a company’s health score, which gives an indication of their ability to sustain operations during times of crisis. EBAY INC has a high score of 8/10, indicating that they are financially sound. EBAY INC is classified as a ‘cow’, due to their consistent track record of paying out dividends. This makes them attractive to investors who are looking to generate a steady income from their investments. As well as dividends, the company is also strong in terms of profitability and has a weak asset base and growth. In summary, EBAY INC have strong fundamentals and are capable of providing a stable and sustainable dividend for investors. They have a high health score and are classified as a ‘cow’, making them attractive to those who are looking for regular income from their investments. However, they have a weak asset base and growth, indicating that they may not be the best choice for those seeking high returns on their investments. More…

VI Peers
eBay Inc is an online marketplace company that operates in countries around the world. Its main marketplaces are eBay.com, a marketplace for used and new goods, and eBay Classifieds Group, a marketplace for classified ads. The company also owns PayPal, a payment processor. eBay’s main competitors are Etsy Inc, Just Eat Takeaway.com NV, and Global E Online Ltd. Etsy is an online marketplace focused on handmade and vintage items. Just Eat Takeaway.com NV is an online food ordering and delivery company. Global E Online Ltd is an online retailer that sells electronics and other goods.
– Etsy Inc ($NASDAQ:ETSY)
Etsy’s market cap and ROE are both quite impressive. The company is an online marketplace for handmade and vintage items. They have a wide variety of items available for purchase, and their community of sellers is very active. Etsy is a great platform for people who are looking for unique items that are not available in mass-produced stores.
– Just Eat Takeaway.com NV ($OTCPK:JTKWY)
Just Eat Takeaway.com NV is a market leader in online food delivery. It has a strong market position in Europe and is rapidly expanding its operations in the Americas. The company has a market cap of 3.73B as of 2022 and a Return on Equity of -21.97%. Just Eat Takeaway.com NV is a well-positioned company with a strong market position and a clear growth strategy.
– Global E Online Ltd ($NASDAQ:GLBE)
Global E Online Ltd is a provider of online marketplaces. The company operates in the business-to-business, business-to-consumer, and consumer-to-consumer markets. It has a market cap of 3.96B as of 2022 and a Return on Equity of -10.15%. The company offers a variety of products and services, including online marketplaces, e-commerce platforms, and digital marketing solutions. It also provides a range of value-added services, such as customer support, fulfillment, and logistics.
Summary
EBay Inc. is an e-commerce company that provides online marketplaces for buyers and sellers to trade goods. Investing in the company is a popular option among traders, as it provides diversification and offers potential for long-term growth. Recently, Morgan Stanley revised the price target for eBay to $32.00. At the time of writing, media coverage of the stock has been mostly negative.
However, analyzing the fundamentals of the company can give investors a better indication of its future potential. It is important to look at the company’s financials, including its balance sheet, income statement, and cash flow statement.
Additionally, investors should pay attention to the company’s competitive advantages, such as its dominant brand and expansive reach. With a solid understanding of the company’s financials and competitive strengths, investors can make an informed decision about whether or not to invest in eBay.
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