Coupang Stock Intrinsic Value – Coupang Achieves Impressive Return on Capital Employed, Demonstrating Financial Strength
August 6, 2023

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Coupang ($NYSE:CPNG), a South Korean e-commerce company, has achieved an impressive Return on Capital Employed (ROCE), demonstrating its financial strength. ROCE is an important measure used to assess the return on capital invested in a business’ operations. It is a measure of the efficiency and profitability of a company’s capital investments. By achieving a strong ROCE, Coupang has demonstrated its ability to generate high returns from its capital investments. It offers customers a range of products, including apparel, electronics, home goods, and food.
It also provides services such as same-day delivery and cash-on-delivery. The company has experienced impressive growth over the years, and its strong ROCE is a testament to its financial strength. This is indicative of the company’s ability to generate high returns from its capital investments, and it is likely to continue to be a major player in the South Korean retail market for years to come.
Market Price
On Thursday, the stock of COUPANG opened at $17.7 and closed at $17.9, a 1.4% increase from its last closing price of 17.6. With their diverse range of products and services, excellent customer service, and innovative technology solutions, it is no surprise that COUPANG has been successful in achieving such a positive return. From their well-known delivery services to their comprehensive online marketplace, COUPANG offers customers a one-stop shop for all their shopping needs. They consistently strive to provide the best shopping experience and are constantly innovating in order to stay ahead of the competition. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Coupang. More…
| Total Revenues | Net Income | Net Margin |
| 21.27k | 208.11 | 0.9% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Coupang. More…
| Operations | Investing | Financing |
| 1.12k | -681.96 | 126.89 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Coupang. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 9.71k | 7.15k | 1.44 |
Key Ratios Snapshot
Some of the financial key ratios for Coupang are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 48.6% | – | 1.3% |
| FCF Margin | ROE | ROA |
| 2.1% | 6.7% | 1.7% |
Analysis – Coupang Stock Intrinsic Value
GoodWhale has conducted an analysis of COUPANG‘s wellbeing, and our proprietary Valuation Line has calculated the fair value for COUPANG’s share to be around $26.1. Currently COUPANG stock is trading at $17.9, which makes it undervalued by 31.3%. This presents a great opportunity for investors to buy the stock at a discounted rate and potentially get good returns in future. More…

Peers
Coupang Inc is an e-commerce company headquartered in Seoul, South Korea. The company was founded in 2010 by Kim Beom-su and operates in South Korea, China, and the United States. Coupang is one of the largest e-commerce companies in South Korea, with a market share of 76.5% as of 2019. The company has been compared to Amazon.com, MercadoLibre, and Alibaba Group.
– Amazon.com Inc ($NASDAQ:AMZN)
Amazon.com Inc is an American multinational technology company based in Seattle, Washington, that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has a market cap of 1.19T as of 2022 and a Return on Equity of 6.04%. Amazon was founded by Jeff Bezos in 1994, and it has since grown to become one of the largest online retailers in the world. The company also manufactures and sells electronic consumer goods under its own brand, as well as under other brands. Amazon has also developed a number of other businesses, including Amazon Web Services, Amazon Prime, and Amazon Studios.
– MercadoLibre Inc ($NASDAQ:MELI)
MercadoLibre Inc is an online commerce company that operates in 18 countries in Latin America. It offers online marketplaces for buyers and sellers, and also provides e-commerce and payment services. MercadoLibre has over 300 million registered users and handles over 8 million transactions per day.
MercadoLibre has a market capitalization of $41.05 billion as of 2022 and a return on equity of 25.21%. The company has seen strong growth in recent years, driven by the growing popularity of online shopping in Latin America. MercadoLibre is well-positioned to continue this growth, given its large user base, leading market position, and strong financial performance.
– Alibaba Group Holding Ltd ($SEHK:09988)
Alibaba Group Holding Ltd is a public company that operates in the e-commerce industry, with a market capitalization of 1.54 trillion as of 2022. The company has a return on equity of 4.15%. Alibaba Group Holding Ltd was founded in 1999 and is headquartered in Hangzhou, China. The company operates a platform that enables businesses and consumers to connect and transact. Alibaba Group Holding Ltd also provides data-driven insights and technology to businesses and developers.
Summary
Coupang is a South Korean e-commerce company that has seen tremendous growth in recent years. As an investment opportunity, Coupang offers investors the potential for high returns due to its attractive business model. Analyzing Coupang as an investment requires looking at several financial metrics such as revenue, operating profit, EBITDA, and Return on Capital Employed (ROCE). ROCE is especially useful for assessing how effectively the company uses its capital to generate a return.
Additional considerations include assessing the potential for future growth, competitive advantage, and the company’s ability to scale. Ultimately, understanding the various factors that help determine the potential of investing in Coupang can help investors make informed decisions.
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