Prudential Financial Stock Fair Value – Prudential Financial Outperforms Market on Bullish Trading Day
December 6, 2023

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On a bullish trading day, Prudential Financial ($NYSE:PRU) Inc. (PRU) stock saw its performance exceed that of the market. Prudential Financial is a financial services company offering a wide range of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and other financial products and services. The company is headquartered in Newark, New Jersey and operates in the United States, Asia, Europe and Latin America. On the trading day in question, Prudential Financial’s stock rose more than 3%, outperforming the broader market which saw only moderate gains. The strong performance was attributed to the company’s better-than-expected first quarter earnings report which exceeded estimates and showed healthy growth year-over-year.
Prudential Financial also benefited from increased demand and position in the life insurance sector. The bullish trading day saw investors taking advantage of the positive news surrounding Prudential Financial’s performance to jump into buying the stock, driving its price up and outperforming the broader market. This momentum is expected to continue as investors remain optimistic about the company’s future prospects.
Stock Price
The stock opened at $97.9 and ended the day at $98.0, only slightly down from the previous closing price of 98.4. It was a strong showing for the company in the face of a volatile market. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Prudential Financial. More…
| Total Revenues | Net Income | Net Margin |
| 54.89k | 1.3k | 3.9% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Prudential Financial. More…
| Operations | Investing | Financing |
| 4.79k | -12.4k | 4.33k |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Prudential Financial. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 681.25k | 654.31k | 71.11 |
Key Ratios Snapshot
Some of the financial key ratios for Prudential Financial are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| -3.0% | – | -0.6% |
| FCF Margin | ROE | ROA |
| 8.7% | -0.5% | -0.0% |
Analysis – Prudential Financial Stock Fair Value
At GoodWhale, we believe that analyzing a company’s financials is essential for making informed decisions. We analyze PRUDENTIAL FINANCIAL‘s financials through our powerful platform to come up with a fair value of their share. Our proprietary Valuation Line shows that the fair value of PRUDENTIAL FINANCIAL share is around $103.3. Currently, PRUDENTIAL FINANCIAL stock is traded at $98.0, which is a fair price but slightly undervalued by 5.2%. At GoodWhale, we believe that investing in such companies can be beneficial as they may provide investors with great returns in the long run. More…

Peers
Prudential Financial Inc is one of the leading providers of financial services in the United States. The company offers a wide range of products and services, including life insurance, annuities, retirement services, and investment management. Prudential Financial Inc has a strong presence in the life insurance market, with a market share of 10.8%. The company’s main competitors in the life insurance market are Genworth Financial Inc, Kansas City Life Insurance Co, and Citizens Inc.
– Genworth Financial Inc ($NYSE:GNW)
Genworth Financial is a Fortune 500 insurance holding company with headquarters in Richmond, Virginia. The company operates through three segments: Life and Long-Term Care Insurance, Mortgage Insurance, and Runoff. As of December 31, 2020, Genworth had $2.35 billion in total assets and $15.4 billion in total liabilities. The company has a market capitalization of $2.35 billion and a return on equity of 6.09%.
Genworth Financial offers a variety of insurance products, including life insurance, long-term care insurance, and mortgage insurance. The company also provides a range of services, such as asset management, investment banking, and risk management. Genworth Financial has operations in the United States, Canada, Australia, Europe, and Asia.
– Kansas City Life Insurance Co ($OTCPK:KCLI)
The company has a market cap of 288.08M as of 2022. The company provides life insurance and annuity products. It operates through the following segments: Individual Insurance, Group Insurance, Retirement Plans, and Investments. The Individual Insurance segment offers whole life, term life, and universal life insurance products. The Group Insurance segment provides group life and health insurance products. The Retirement Plans segment offers 401(k), pension, and annuity products. The Investments segment invests in equity and fixed income securities.
– Citizens Inc ($NYSE:CIA)
Citizens Inc. is a financial services company with a market cap of 134.91M as of 2022. The company offers a range of products and services including banking, insurance, investments, and retirement planning. Citizens Inc. has a strong focus on customer service and providing a high level of financial security for its clients.
Summary
Prudential Financial Inc. shares rose on strong trading day, outperforming the broader market. Analysts have noted that the company’s stock is buoyed by strong fundamentals, including a well-capitalized balance sheet, a diversified portfolio of assets, and a solid earnings outlook. The company is also increasing its focus on growth areas such as retirement services and asset management, which is expected to drive increased earnings in the future.
Additionally, the company boasts a strong dividend yield, a conservative approach to debt, and a prudent approach to capital allocation. Overall, Prudential Financial Inc. is well positioned for long-term growth and is an attractive investment option for those looking for a solid financial services company with a long-term outlook.
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