PGIM, a Division of Prudential Financial, Launches Two New Buffer ETF Series
January 4, 2024

🌥️Trending News
Prudential Financial ($NYSE:PRU), Inc. is a financial services leader with more than $1 trillion of assets under management. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services. The company’s PGIM division, its global investment management business, has recently launched two new ETF series offering investors a buffer against market volatility.
The new ETF series, called the PGIM Ultra Short Duration ETF (NYSEARCA: PULS) and the PGIM Short Duration High Yield ETF (NYSEARCA: HYSU), are designed to provide investors with the flexibility to invest in the short duration space while also providing a buffer against downside volatility. These new ETF series offer investors access to the short duration space with a buffer against market volatility.
Stock Price
On Tuesday, PRUDENTIAL FINANCIAL stock opened at $103.5 and closed at $104.6, up by 0.8% from the previous closing price of $103.7. This uptick in the stock value on Tuesday was a response to the news that PGIM, a division of Prudential Financial, had launched two new Buffer ETF Series. These include the PGIM Ultra Short Duration Enhanced Yield ETF and the PGIM Short Duration High Yield Bond ETF. The Ultra Short Duration Enhanced Yield ETF is designed to provide investors with a higher total return due to its ability to use leverage when investing in Treasury Bills and other ultra-short duration debt instruments.
The Short Duration High Yield Bond ETF is designed to provide investors with exposure to higher yielding corporate bonds while maintaining a short duration exposure. Both of these new ETFs offer investors a higher potential for returns than traditional index funds, while still providing security from large-scale market volatility. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Prudential Financial. More…
| Total Revenues | Net Income | Net Margin |
| 54.89k | 1.3k | 3.9% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Prudential Financial. More…
| Operations | Investing | Financing |
| 4.79k | -12.4k | 4.33k |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Prudential Financial. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 681.25k | 654.31k | 71.11 |
Key Ratios Snapshot
Some of the financial key ratios for Prudential Financial are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| -3.0% | – | -0.6% |
| FCF Margin | ROE | ROA |
| 8.7% | -0.5% | -0.0% |
Analysis
At GoodWhale, we analyze PRUDENTIAL FINANCIAL‘s fundamentals and find that they have a high health score of 8/10, indicating that they are capable of sustaining their operations in times of crisis. The Star Chart also shows that the company is strong in dividend, but weak in asset growth, profitability and other measures. We classify PRUDENTIAL FINANCIAL as a ‘cow’, a type of company that consistently pays out sustainable dividends. We believe this makes them an attractive option for investors looking for a steady income stream or for those looking to add relatively safe stocks to their portfolio. Investing in PRUDENTIAL FINANCIAL can help reduce risk while still allowing for some growth over time. More…

Peers
Prudential Financial Inc is one of the leading providers of financial services in the United States. The company offers a wide range of products and services, including life insurance, annuities, retirement services, and investment management. Prudential Financial Inc has a strong presence in the life insurance market, with a market share of 10.8%. The company’s main competitors in the life insurance market are Genworth Financial Inc, Kansas City Life Insurance Co, and Citizens Inc.
– Genworth Financial Inc ($NYSE:GNW)
Genworth Financial is a Fortune 500 insurance holding company with headquarters in Richmond, Virginia. The company operates through three segments: Life and Long-Term Care Insurance, Mortgage Insurance, and Runoff. As of December 31, 2020, Genworth had $2.35 billion in total assets and $15.4 billion in total liabilities. The company has a market capitalization of $2.35 billion and a return on equity of 6.09%.
Genworth Financial offers a variety of insurance products, including life insurance, long-term care insurance, and mortgage insurance. The company also provides a range of services, such as asset management, investment banking, and risk management. Genworth Financial has operations in the United States, Canada, Australia, Europe, and Asia.
– Kansas City Life Insurance Co ($OTCPK:KCLI)
The company has a market cap of 288.08M as of 2022. The company provides life insurance and annuity products. It operates through the following segments: Individual Insurance, Group Insurance, Retirement Plans, and Investments. The Individual Insurance segment offers whole life, term life, and universal life insurance products. The Group Insurance segment provides group life and health insurance products. The Retirement Plans segment offers 401(k), pension, and annuity products. The Investments segment invests in equity and fixed income securities.
– Citizens Inc ($NYSE:CIA)
Citizens Inc. is a financial services company with a market cap of 134.91M as of 2022. The company offers a range of products and services including banking, insurance, investments, and retirement planning. Citizens Inc. has a strong focus on customer service and providing a high level of financial security for its clients.
Summary
Prudential Financial, Inc.’s asset management arm, PGIM, has recently launched two new ETF (Exchange Traded Fund) series: the Buffer ETF Series and the Sustainable ETF Series. The Buffer ETF series seeks to provide investors with a buffer against market volatility through a combination of equity and fixed income investments, while the Sustainable ETF Series focuses on the ESG (Environmental, Social and Governance) criteria of investing. Both series provide investors with a blend of actively managed and passive strategies, as well as access to global markets and exposure to a variety of asset classes.
The Buffer ETF series is also designed to help investors diversify their portfolios in times of market stress. Overall, PGIM’s two ETF series offer an additional layer of risk management and specialized investment strategies that can assist investors in reaching their long-term financial goals.
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