NetEase Media Partners with French and Argentine Football Federations for World Cup 2022

July 18, 2022

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NetEase ($NASDAQ:NTES) announced that NetEase Media has partnered with the French Football Federation and the Argentine Football Association to serve as their exclusive online media partner in China and provide exciting interactive content about the teams for the 2022 World Cup. As per the agreements, NetEase Media will distribute bespoke content for the two high-profile football teams across media outlets in China during the World Cup. The move will help increase the visibility of both the French and Argentine national teams in China, and also give NetEase a boost in terms of traffic and user engagement. It remains to be seen how this partnership will affect NetEase’s bottom line, but it is certainly a positive move for the company in terms of building its brand and expanding its reach.

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Summary

The partnership will see NetEase provide marketing and promotional support for the tournament in China. The news comes as a surprise, given that the Chinese government has recently cracked down on foreign sports partnerships. The partnership may be a sign that the government is beginning to loosen its restrictions on foreign investment in the sports sector. They believe that the partnership will be beneficial for NetEase in the long term, as it will help to raise the company’s profile in China and abroad.

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