DA Davidson Upgrades Lifetime Brands to “Buy” Rating in 2023.
March 26, 2023

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In 2023, DA Davidson upgraded Lifetime Brands ($NASDAQ:LCUT) to a “Buy” Rating. This was a significant move given that it marked a strong endorsement from the investment banking firm. The move came as a result of the impressive performance of Lifetime Brands in the past year, with a strong financial showing and high-quality products. Lifetime Brands is a leading global provider of kitchenware and tableware products, including cutlery, cookware, and kitchen tools. The company’s products are sold in major retailers around the world, providing a reliable and consistent flow of revenue for the company.
Over the past year, Lifetime Brands has made strides in expanding its product portfolio and increasing its presence in new markets. The firm believes that the company is well-positioned to continue its growth trajectory, citing its long-term prospects as a major factor. DA Davidson also noted that Lifetime Brands has a strong management team, which provides the company with an excellent foundation for future success. With DA Davidson’s endorsement, investors can be confident that the company will continue to deliver value in the years to come.
Share Price
The stock opened at $5.7 and closed at $5.5, a 7.1% fall from the prior closing price of $5.9. Despite the slight dip, the longevity and success of Lifetime Brands is what made DA Davidson confident in their decision to upgrade their rating. It is hoped that this will increase investor confidence and help Lifetime Brands exceed expectations in the future. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Lifetime Brands. More…
| Total Revenues | Net Income | Net Margin |
| 727.66 | -6.17 | -0.9% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Lifetime Brands. More…
| Operations | Investing | Financing |
| 24.32 | -20.93 | -7.62 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Lifetime Brands. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 725.89 | 485.8 | 11.02 |
Key Ratios Snapshot
Some of the financial key ratios for Lifetime Brands are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| -0.3% | 13.6% | 3.6% |
| FCF Margin | ROE | ROA |
| 2.9% | 6.9% | 2.3% |
Analysis
GoodWhale has conducted an analysis of LIFETIME BRANDS‘ financials and the results are promising. Our Star Chart reveals that LIFETIME BRANDS has a high health score of 8/10, indicating that the company is capable of paying off debt and funding future operations. In addition, we have classified LIFETIME BRANDS as a ‘cow’, which refers to a company with a track record of paying out consistent and sustainable dividends. This type of company may be of interest to investors who are looking for stable, long-term investments. In terms of the company’s financial metrics, LIFETIME BRANDS is strong in assets and dividends. Its profitability is medium, while its growth is weak. All in all, these metrics suggest that the company is an ideal candidate for investors seeking income security in their investments. More…

Peers
In the highly competitive world of home improvement and furnishings, Lifetime Brands Inc has been pitted against some tough competition. Westwing Group SE, Howden Joinery Group PLC, and Bloom Dekor Ltd are all companies that offer similar products and services. Each company has its own unique selling points, which it uses to attract customers. In order to stay ahead of the competition, Lifetime Brands Inc has to continuously come up with new and innovative products and services that appeal to its target market. It is only through continuous innovation and excellent customer service that Lifetime Brands Inc will be able to maintain its position as a leading player in this industry.
– Westwing Group SE ($OTCPK:WTWGF)
Westwing Group SE is a German home and living e-commerce company headquartered in Munich. It offers a curated selection of home décor and furnishing products. The company operates in 11 countries: Austria, Belgium, Czech Republic, France, Germany, Italy, Netherlands, Poland, Portugal, Spain, and Switzerland. As of December 31, 2020, Westwing Group SE had 2,958 employees.
– Howden Joinery Group PLC ($LSE:HWDN)
Howden Joinery Group PLC is a British company that manufactures and sells kitchens, joinery and timber products. It has a market capitalization of £2.9 billion as of March 2021 and a return on equity of 28.49%. The company operates through two segments: Joinery and Timber. The Joinery segment manufactures and sells kitchens, joinery and related products through its Howdens brand in the United Kingdom, France, Belgium, the Netherlands and Ireland. The Timber segment manufactures and sells timber products, including flooring, decking, fencing and cladding, through its Timberland brand in the United Kingdom.
– Bloom Dekor Ltd ($BSE:526225)
Bekor Ltd is a publicly traded company with a market capitalization of 123.64M as of 2022. The company has a return on equity of -27.74%. Bekor Ltd is engaged in the business of manufacturing and selling decorative products. The company’s products include wallpapers, fabrics, and other home decor items.
Summary
DA Davidson recently upgraded their rating on Lifetime Brands, Inc. to “Buy” in 2023. This upgrade came due to the company’s strong financial performance in the past year, as well as its potential for continued growth. After the upgrade was released, the stock price of Lifetime Brands fell slightly. Despite this, analysts believe that Lifetime Brands will continue to deliver attractive returns over the long-term.
The company is well-positioned to benefit from trends in the home goods and home furnishings industries. It has a robust portfolio of products and is well-positioned to capitalize on any new developments in the market. Overall, investing in Lifetime Brands is viewed as a good long-term opportunity.
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