Q2 Sees Outperformance of Deckers Outdoor Corporation Thanks to Positive Reasons

August 8, 2023

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DECKERS ($NYSE:DECK) is a company that designs, markets, and distributes outdoor lifestyle products and accessories. Their brands include UGG, Teva, Sanuk, HOKA ONE ONE, and Koolaburra. The primary factor driving the success of DECKERS in Q2 was their strong product portfolio. Their products have seen an increase in demand due to increased outdoor activities and stay at home orders.

In addition, the company’s focus on digital marketing and efficient customer service has also contributed to their success. Furthermore, the company’s strategic investments in technology and research & development have enabled them to effectively meet customer needs and remain competitive. A second factor that helped to drive DECKERS’ performance in Q2 was their strong financial position. The company had a healthy balance sheet with no significant debt and sufficient liquidity to invest in areas of growth. This allowed them to capitalize on a variety of opportunities that arose due to the pandemic. Finally, the company’s global presence has enabled them to take advantage of growing opportunities in different markets. This global presence has allowed them to capture new customers and capitalize on emerging trends. By continuing to focus on these areas, they can ensure continued success in the future.

Price History

This rise in stock is due to several positive reasons, including strong operational performance and increasing investor confidence in the company. This was attributed to strong sales from both their e-commerce and wholesale channels, with particular growth within their new product line. Moreover, investors have been placing more faith in the company, as Deckers Outdoor’s strategic investments into online platforms and digital marketing have paid off. This has been particularly beneficial for the company in these times of uncertainty, when physical stores have been forced to close due to the pandemic. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Deckers Outdoor. More…

    Total Revenues Net Income Net Margin
    3.69k 535.52 14.5%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Deckers Outdoor. More…

    Operations Investing Financing
    537.42 -81.01 -309.03
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Deckers Outdoor. More…

    Total Assets Total Liabilities Book Value Per Share
    2.85k 1.05k 67.56
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Deckers Outdoor are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    19.9% 22.6% 18.5%
    FCF Margin ROE ROA
    12.4% 24.1% 15.0%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
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  • Analysis

    GoodWhale is the perfect tool to analyze DECKERS OUTDOOR‘s financials. After running our analysis, we have identified DECKERS OUTDOOR as a medium risk investment in terms of financial and business aspects. We have detected two risk warnings in their income statement, which can only be seen by registered users. It is important to note that these are non financial risks, meaning that the investor should consider other factors as well before making a decision. By registering with GoodWhale, you can gain access to all of our features and detailed insights to help you make sound decisions about your investments. More…

  • Risk Rating Analysis
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  • Peers

    Deckers Outdoor Corp, together with its subsidiaries, engages in the design, manufacture, and marketing of footwear, apparel, and accessories for casual lifestyle use and high performance activities. Its principal brands include UGG, Koolaburra, HOKA ONE ONE, and Teva. The company sells its products to retailers in the United States and 180 countries through its direct-to-consumer channels and third-party distributors. As of December 31, 2018, it operated 310 UGG stores, including full-price, factory, and outlet stores; and e-commerce Websites. The company was founded in 1973 and is headquartered in Goleta, California. Puma SE, together with its subsidiaries, designs, develops, markets, and distributes athletic and casual footwear, apparel, and accessories. The company operates through two segments, Wholesale and Retail. It offers performance and sport-inspired lifestyle products in categories, such as football, running, training, golf, and motorsports. The company sells its products to shoe stores, sporting goods stores, department stores, golf pro shops, tennis specialty stores, mass market retailers, and its own Internet Websites and direct-to-consumer stores. As of December 31, 2018, it operated 1,478 company-owned stores. Puma SE was founded in 1948 and is headquartered in Herzogenaurach, Germany. Vera Bradley, Inc. designs, manufactures, markets, and retails functional accessories for women under the Vera Bradley brand name. The company offers a range of products, including handbags and totes, wallets and wristlets, travel and leisure items, stationery and gifts, eyewear and sunglasses, shoes, baby items, fragrance collections, and home products. It offers its products through its Vera Bradley retail stores; direct-to-consumer channels comprising Vera Bradley direct Website; company-owned outlet stores; company-owned factory outlet stores; independent specialty retailers; national chains; college bookstores; and other retailers. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana. Steven Madden, Ltd. designs, sources, markets, licenses, and sells fashion footwear and accessories for women, men, and children worldwide. The company operates through three segments: Wholesale Footwear, Retail, and Licensing. It designs and sources footwear for women under the Steve Madden Women’s Wholesale Footwear, Madden Girl Wholesale Footwear, Freebird by Steven Wholesale Footwear, Betsey Johnson Wholesale Footwear, Dolce Vita Wholesale Footwear, Mad Love Wholesale Footwear, Steven by Steve Madden Wholesale Footwear, Superga Wholesale Footwear, Report Signature Wholesale Footwear, Maurice Mallet Wholesale Footwear, Greyson Wholesale Footwear, BB Dakota Wholesale Footwear, Blondo Wholesale Footwear, Big Star Vintage Wholesale Footwear, Wild Diva Lounge Wholesale Footwear, Bamboo Wholesale Footwear, Betseyville Wholesale Footwear, DVDO by Steve Madden Wholesale Footwear, Cejon Wholesale Footwear, Steve Madden Men’s Wholesale Footwear, De Blossom Collection Wholesale Footwear, Steven by Steve Madden Kids’ Wholesale Footwear, Brian Atwood Wholesale Footwear, Blondo Kids’ Wholesale Footwear, and Betsey Johnson Kids’ Wholesale Footwear brands.

    – Puma SE ($OTCPK:PUMSY)

    Puma SE, formerly known as Puma AG Rudolf Dassler Sport, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria. As of 2022, Puma SE has a market cap of 6.88B and a Return on Equity of 16.63%. The company operates in more than 120 countries and employs over 13,000 people worldwide. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.

    – Vera Bradley Inc ($NASDAQ:VRA)

    Vera Bradley Inc is a designer and marketer of accessories for women. The company operates through three segments: Direct, Indirect, and Other. The Direct segment offers products through the company’s owned retail stores and website. The Indirect segment provides products to department stores, specialty retailers, and national chains. The Other segment includes licensing and corporate-owned outlets. Vera Bradley Inc was founded in 1982 and is headquartered in Roanoke, Indiana.

    – Steven Madden Ltd ($NASDAQ:SHOO)

    Steven Madden, Ltd. is a leading designer, marketer and distributor of fashion footwear and accessories for women, men and children. The Company’s wholesale business is engaged in the design, sourcing and marketing of footwear for young women, men and children. The Company’s retail business is engaged in the operation of specialty retail stores and e-commerce Websites, as well as the sale of its products to department store and other retailers. The Company’s products are marketed under a variety of brands, including Steve Madden, Freebird by Steven, Steven by Steve Madden, Grace, Betsey Johnson, Brian Atwood, Blondo, David Tate, Dolce Vita, DV by Dolce Vita, ENZO ANGIOLINI, Mad Love, L.A.M.B., Big Buddha, Report, Wild Diva, CeCe, Betseyville by Betsey Johnson and Superga.


    The company saw strong growth in both sales and gross margins, driven by increased demand for their products, including UGG and Teva footwear. Additionally, the company’s focus on optimizing its supply chain, inventory management and other operational efficiencies allowed it to leverage its cost structure to drive profitability. Deckers also benefited from a favorable pricing environment in Q2, which saw higher margins due to product mix and higher average selling prices. As a result, Deckers was able to significantly increase its earnings per share compared to the prior year.

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