BAOZUN INC Reports Record Second Quarter Earnings for FY2023

September 7, 2023

🌥️Earnings Overview

On August 28 2023, BAOZUN INC ($NASDAQ:BZUN) released their financial results for the second quarter of FY2023 which ended on June 30 2023. Revenue for the quarter was recorded at CNY 2320.2 million, showing a 9.3% growth from the same period a year prior. Net income was CNY -20.0 million, which is a major improvement from the CNY 77.8 million loss encountered in the previous year’s quarter.

Stock Price

The stock opened at $3.8 and closed at $4.2, soaring by 12.5% from prior closing price of $3.7. The strong results were due to a rampant demand for BAOZUN INC digital solutions, and a surge in sales across its various business segments. In response to the strong quarterly results, analysts have raised their outlook on the company’s prospects, emphasising its growing customer base and increasing competitiveness in the global market. With a strong presence in the China market, BAOZUN INC is well-positioned to leverage its digital solutions and continue to drive growth in FY2023 and beyond. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Baozun Inc. More…

    Total Revenues Net Income Net Margin
    8.5k -556.7 -2.8%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Baozun Inc. More…

    Operations Investing Financing
    382.61 -1.31k -1.65k
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Baozun Inc. More…

    Total Assets Total Liabilities Book Value Per Share
    10.28k 4.62k 68.3
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Baozun Inc are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    2.2% -57.0% -5.1%
    FCF Margin ROE ROA
    1.5% -6.7% -2.6%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items
  • Analysis

    At GoodWhale, we conducted an analysis of BAOZUN INC‘s wellbeing, using Star Chart as our tool. According to our findings, BAOZUN INC displayed a strong asset position, high growth potential and moderate profitability. However, the company showed a weak dividend performance. We classified BAOZUN INC as an ‘elephant’ company; one that is rich in assets after deducting off liabilities. Given its strong asset position and high growth potential, BAOZUN INC may attract investors from a variety of different backgrounds. For example, value investors may be drawn to the company’s potential for capital appreciation, while growth investors may be attracted to the high growth prospects. Ultimately, BAOZUN INC has the potential to appeal to both value and growth investors. Moreover, BAOZUN INC has an intermediate health score of 6/10 with regard to its cashflows and debt, indicating that it may be able to sustain future operations in times of crisis. Therefore, the company may also be attractive to investors who are looking for a “safer” investment option. Ultimately, BAOZUN INC has the potential to appeal to a broad range of investors. More…

  • Risk Rating Analysis
  • Star Chart Analysis
  • Valuation Analysis




  • Summary

    BAOZUN INC‘s second quarter of FY2023 ended June 30 2023 saw total revenue of CNY 2320.2 million, a 9.3% increase from the same period last year. Net income saw a significant improvement from the loss of CNY 77.8 million experienced in the same quarter last year, to CNY -20.0 million. This positive financial performance was reflected in the stock price, which moved up on the same day.

    For investors, BAOZUN INC provides a potential opportunity for long-term capital appreciation and dividend income. With a diversified portfolio of products and services, as well as a strong financial position, BAOZUN INC is well-positioned to continue its growth trajectory and generate returns for investors.

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