Apple Maintains Highest-Ever Quarterly Market Share Despite Decrease in Global Smartphone Sales

January 18, 2023

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Apple Inc ($NASDAQ:AAPL). is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is one of the world’s largest technology companies by revenue, and is widely considered to be one of the most influential companies in the world. Despite a global decrease in smartphone sales in the fourth quarter of 2022, Apple maintained its highest-ever quarterly market share. Research firm Canalys reported that around 300 million devices were sold in the final three months of the year, a decrease of 17% from 2021’s fourth quarter.

Apple’s share of the smartphone market rose to 25%, up from 23% in the same quarter of the previous year. The company also saw strong sales of its AirPods Pro and AirPods Max headphones, as well as its new iPad Pro tablets. This is a testament to the company’s ability to innovate and remain competitive in an increasingly crowded market.

Share Price

This is largely due to the positive media coverage of the company, who have praised its innovative products and services. On Tuesday, Apple Inc stock opened at $134.8 and closed at $135.9, up by 0.9% from the prior closing price of 134.8. This trend was further reinforced by global demand for iPhones, as well as strong sales of other Apple products such as iPads, Macs and wearables. The success of Apple Inc is due to its ability to stay ahead of the competition and continue to innovate. Its products are constantly being improved and updated, making them increasingly attractive to consumers.

In addition, the company’s strong commitment to customer service has been a major factor in its success. The company’s market share has been increasing steadily over the past few years, and the trend is likely to continue in the future. Apple Inc has also been able to achieve significant growth in emerging markets, where it has been able to capture a large portion of the smartphone market. This is a testament to the company’s commitment to innovation and customer service, and its ability to stay ahead of the competition. With these factors in place, Apple Inc is well-positioned for future success. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for Apple Inc. More…

    Total Revenues Net Income Net Margin
    394.33k 99.8k 25.3%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Apple Inc. More…

    Operations Investing Financing
    122.15k -22.35k -110.75k
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Apple Inc. More…

    Total Assets Total Liabilities Book Value Per Share
    352.75k 302.08k 3.18
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for Apple Inc are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    14.9% 23.2% 30.9%
    FCF Margin ROE ROA
    28.3% 140.2% 21.6%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items


  • VI Analysis

    Investors looking to make a long-term commitment should consider company fundamentals. A powerful tool to help assess these fundamentals is the VI Star Chart. Using this chart, Apple Inc. is clearly strong in dividend, growth, and profitability and medium in asset. This indicates the company has good potential for long-term success. In addition, Apple Inc. has a high health score of 8/10, indicating it is capable of paying off debt and funding future operations with cashflows and debt. This further underlines the company’s long-term prospects. The company is also classified as a ‘gorilla’, a type of company that has achieved a stable and high revenue or earnings growth due to its strong competitive advantage. This is a very desirable trait for investors seeking to benefit from consistent returns over time. Overall, Apple Inc. is an attractive option for investors looking to make a long-term commitment due to its strong fundamentals, healthy financials, and competitive advantage. Investors who are interested in such companies should consider Apple Inc. as a reliable option for long-term investment success. More…

  • Risk Rating Analysis
  • Star Chart Analysis
  • Valuation Analysis


  • VI Peers

    Apple Inc is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple’s software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store, and Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud.

    Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak’s Apple I personal computer kit. The company was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Wayne sold his share of the company back to Jobs and Wozniak for $800 in July 1976.

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    Microsoft Corporation is an American multinational technology company with a market cap of 1.78 trillion as of April 2021. Microsoft Corporation has a return on equity of 45.3% as of December 2020. The company develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and services. Microsoft Corporation was founded by Bill Gates and Paul Allen on April 4, 1975, and is headquartered in Redmond, Washington.

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    Dell Technologies Inc is a technology company that manufactures and sells computer hardware, software, and services. The company has a market capitalization of 25.33 billion as of 2022 and a return on equity of -178.57%. Dell Technologies Inc is headquartered in Round Rock, Texas, United States.

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    Sony Group Corporation is a Japanese conglomerate that focuses on electronics, entertainment, and gaming. The company has a market cap of 12.14T as of 2022 and a ROE of 10.33%. Sony is known for its Playstation gaming console, as well as its music and movie divisions. The company has been struggling in recent years, but its strong brand name and reputation continue to make it a force to be reckoned with.

    Summary

    Apple Inc. is a multinational technology company that produces and sells electronic products, software, and services. The company saw its highest-ever quarterly market share this quarter, despite the decrease in global smartphone sales. Its impressive growth and strong fundamentals make it an attractive investment for investors looking for long-term growth.

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