Boston Beer Stock Fair Value Calculation – Boston Beer Co. Gets Spooky with “At-Home Séance Kit” for Halloween Celebrations
October 8, 2024

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Boston Beer ($NYSE:SAM) Co. is a well-known American brewery and one of the largest craft beer producers in the country. The company has a strong focus on quality and innovation, constantly creating new and unique beers to appeal to a diverse range of consumers. In line with their innovative approach, Boston Beer Co. is taking advantage of the spooktacular holiday season by offering a one-of-a-kind experience for beer lovers. With their “at-home séance kit,” customers can now have a virtual séance with Samuel Adams himself, bringing a whole new level of Halloween fun to their celebrations. The kit includes everything needed to host a virtual séance, such as a crystal ball, candles, and a Ouija board with a custom Samuel Adams planchette. Participants can also enjoy a cold Samuel Adams beer during the séance, creating a truly immersive experience. The company believes that this unique offering will be the perfect addition to any Halloween party or gathering, bringing an element of fun and mystery to the event. But why choose a séance as part of their Halloween celebration?
According to Boston Beer Co., it ties in perfectly with the rich history and lore surrounding Samuel Adams. As one of the founding fathers of the United States, Adams is often portrayed as a larger-than-life figure, making him the perfect candidate for a séance. Plus, with the current pandemic limiting in-person gatherings, this virtual experience allows people to still connect with friends and family while practicing social distancing. This isn’t the first time Boston Beer Co. has incorporated technology into their brand. And with the success of their “at-home beer school” during the pandemic, it’s clear that the company is always looking for new and innovative ways to engage with their customers. As the holiday season approaches, it will be interesting to see what other innovative ideas the company has in store for their customers.
Stock Price
Boston Beer Co., the makers of the popular Sam Adams beer, is getting into the Halloween spirit with their latest product offering – an “At-Home Séance Kit.” The company’s stock opened at $279.26 on Friday and closed at $283.5, marking a 2.38% increase from its previous closing price of $276.9. The new kit is a unique addition to the company’s portfolio, which primarily consists of alcoholic beverages. The kit includes everything one would need to host their own séance at home, including candles, tarot cards, and a Ouija board. It also comes with a limited-edition bottle of Sam Adams pumpkin ale to set the mood for a spooky evening. This move by Boston Beer Co. is a strategic one, as Halloween is a popular holiday for adults to indulge in festive drinks and activities. This at-home séance kit provides a fun and unique option for those looking to add something different to their Halloween celebrations.
The company’s decision to release this kit also aligns with their brand image of being innovative and bold. Known for their experimental brews and creative marketing campaigns, this séance kit is just another example of Boston Beer Co.’s willingness to think outside the box. Despite facing challenges due to the pandemic and changing consumer preferences, Boston Beer Co. has managed to maintain strong financial performance. With the addition of the at-home séance kit, the company is likely to see a further boost in sales during the Halloween season. As the holiday approaches, it will be interesting to see how this product performs and if it becomes a popular choice among consumers. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for Boston Beer. More…
| Total Revenues | Net Income | Net Margin |
| 2.01k | 76.25 | 4.6% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for Boston Beer. More…
| Operations | Investing | Financing |
| 265.15 | -62.38 | -84.84 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for Boston Beer. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 1.43k | 352.06 | 89.08 |
Key Ratios Snapshot
Some of the financial key ratios for Boston Beer are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 5.0% | -21.2% | 6.1% |
| FCF Margin | ROE | ROA |
| 10.0% | 6.9% | 5.3% |
Analysis – Boston Beer Stock Fair Value Calculation
After conducting a thorough examination and analysis of BOSTON BEER‘s financials, GoodWhale has determined that the current fair value of the company’s shares is approximately $473.8. This valuation has been calculated using our proprietary Valuation Line method, which takes into account various financial metrics and market trends. Currently, BOSTON BEER’s stock is being traded at a price of $283.5, which indicates that it is undervalued by 40.2% according to our calculations. This means that investors have the opportunity to purchase BOSTON BEER shares at a discounted price, potentially providing them with significant returns in the future. Our analysis of BOSTON BEER’s financials revealed strong performance indicators, including positive revenue growth and profitability over the past few years. Additionally, the company’s brand recognition and market share in the increasingly popular craft beer industry bode well for its future prospects. Based on our findings, GoodWhale believes that BOSTON BEER has strong potential for growth and long-term success in the market. With an undervalued stock price and a solid financial foundation, we recommend considering BOSTON BEER as a valuable investment opportunity. More…

Peers
Boston Beer Co Inc is a leading American brewer that manufactures and sells beer and cider under the Samuel Adams, Angry Orchard, and Twisted Tea brands. The company competes with Anheuser-Busch InBev SA/NV, Molson Coors Beverage Co, and Constellation Brands Inc.
– Anheuser-Busch InBev SA/NV ($LTS:0RJI)
Anheuser-Busch InBev SA/NV, a Belgian-Brazilian multinational beverage and brewing company, is the world’s largest brewer. The company was formed through successive mergers of three international brewing groups: Interbrew from Belgium, AmBev from Brazil and Anheuser-Busch from the United States. It has a primary listing on the Euronext Brussels stock exchange and is a component of the Euro Stoxx 50 stock market index.
As of 2019, Anheuser-Busch InBev’s net sales totaled US$52.5 billion, with a gross profit of US$24.2 billion. The company’s operating income totaled US$11.9 billion, and its net income was US$9.3 billion. Its head office is in Leuven, Belgium.
– Molson Coors Beverage Co ($NYSE:TAP)
Molson Coors Beverage Co is a publicly traded company that operates in the brewing industry. The company has a market cap of 10.5B as of 2022 and a Return on Equity of 5.05%. The company’s primary operations are in the United States, Canada, and the United Kingdom. Molson Coors Brewing Company was founded in 1873 by John Molson in Montreal, Canada. The company produces a variety of beer brands including Coors Light, Miller Lite, Molson Canadian, and Carling.
– Constellation Brands Inc ($NYSE:STZ)
Constellation Brands Inc is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, Europe and Asia. The company’s products include some of the world’s best-known brands, such as Corona, Modelo Especial, Ballast Point and SVEDKA Vodka, as well as innovative new products such as High West Whiskey. Constellation Brands is dedicated to delivering exceptional service to its customers and driving sustainable growth for its shareholders.
Summary
Boston Beer Co. is embracing Halloween with an “at-home séance kit” that allows consumers to have a cold Samuel Adams with the real Samuel Adams. This move shows the company’s innovative approach to marketing and catering to seasonal trends.
However, investors should also consider other factors such as the company’s financial performance and competition in the beer market. Despite strong brand recognition and a loyal following, Boston Beer faces challenges from larger competitors and changing consumer preferences. An analysis of the company’s financial statements and market trends can provide valuable insights for investors looking to make informed decisions about investing in Boston Beer Co.
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