First Merchants Co. Shares Sold by Cambridge Investment Research Advisors Inc.

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First Merchants($NASDAQ:FRME) is a diversified financial services company that operates through two main segments: Banking and Specialty Finance. The Banking segment offers a full range of banking products and services to consumer and commercial customers, including deposits, loans, and credit products. The Specialty Finance segment provides financing solutions to businesses in the form of equipment loans, lines of credit, and term loans.

Price History

The stock opened at $39.6 and closed at $40.1, up by 0.4% from its previous closing price of $39.9. This is a positive development for the company, and investors are hopeful that it will continue to perform well in the future.

VI Analysis

First Merchants Corporation is a strong financial institution with a long history of profitability and a strong focus on asset quality. The company’s fundamentals reflect its long term potential, and the VI app shows that First Merchants has a high health score of 9/10 with regard to its cashflows and debt, indicating that it is capable of sustaining future operations in times of crisis. First Merchants is particularly strong in the areas of asset quality, dividend payout, and profitability, and is classified as a “cow” company, which is a type of company that has the track record of paying out consistent and sustainable dividends. Dividend-paying companies are generally considered to be less risky, as they pursue growth at a sustainable rate.

Summary

A number of other institutional investors have also recently made changes to their positions in FRME. First Merchants Corporation operates as the financial holding company for First Merchants Bank that provides commercial and retail banking services primarily in Indiana and Illinois, the United States. It operates through three segments: Commercial Banking, Retail Banking, and Wealth Management Group. The Commercial Banking segment offers various loan products, such as commercial real estate loans, construction loans, commercial and industrial loans, and agricultural loans; and deposit products comprising demand deposits, interest-bearing demand deposits, savings accounts, money market accounts, time deposits, and certificates of deposit to small-to-medium sized businesses and professionals.

The Retail Banking segment provides consumer loans consisting of home equity loans and lines of credit, home improvement loans, automobile loans, and other consumer loans; and deposit products comprising demand deposits, interest-bearing demand deposits, savings accounts, money market accounts, time deposits, and certificates of deposit to individuals and small businesses. The Wealth Management Group segment offers trust administration services; personal and business retirement plan services; and investment management services to individuals, families, businesses, and not-for-profit organizations. This segment also provides personal banking services that include checking accounts, savings accounts, money market accounts, time deposits, and certificates of deposit; home mortgage loans; home equity loans; personal lines of credit; personal loans; and safe deposit box services.