Sales Chief at Dongfeng-Owned Luxury Brand Voyah Departs After 489 Days

May 27, 2023

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This is a major event that could have a significant impact on the future of the company. Dongfeng Motor ($SEHK:00489) Group is one of the largest automotive companies in China. The company produces cars, SUVs, minivans, trucks, buses, and special vehicle series. They also provide parts and services for their products. The company’s main focus is on passenger vehicles, but they do have some light commercial vehicle offerings as well. Their stock is traded on the Shanghai Stock Exchange.

The departure of the Chief of Sales for Voyah is a major event in the company’s history and could have a long-term effect on the future of Dongfeng Motor Group. The Chief was responsible for expanding the brand’s reach and increasing sales to new markets. Without a strong leader in that position, the company’s overall objectives may be hindered. It is unclear who will replace the former Chief or what direction the company will take in the future.

Market Price

On Monday, DONGFENG MOTOR experienced an 0.8% increase in their stock price, opening at HK$3.6 and closing at the same rate. This departure highlights a possible change in the direction of DONGFENG MOTOR as they move forward in the coming months. The company will need to identify a new leader to fill the Sales Chief role and adjust strategies to ensure that Voyah remains successful in the future. Additionally, investors will be watching to see how the company responds to this personnel change and the impact it has on their stock performance going forward. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
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  • Income Snapshot

    Below shows the total revenue, net income and net margin for Dongfeng Motor. More…

    Total Revenues Net Income Net Margin
    92.66k 10.27k 10.6%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
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  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for Dongfeng Motor. More…

    Operations Investing Financing
    6.56k 8.37k 1.13k
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
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  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for Dongfeng Motor. More…

    Total Assets Total Liabilities Book Value Per Share
    330.04k 164.5k 18.09
  • Balance Sheet (Yearly/ Quarterly)
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  • Key Ratios Snapshot

    Some of the financial key ratios for Dongfeng Motor are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    -2.9% 0.5% 10.0%
    FCF Margin ROE ROA
    -1.9% 3.8% 1.8%
  • Income Statement Ratios
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  • Analysis

    GoodWhale has recently conducted an analysis of DONGFENG MOTOR‘s wellbeing. By using our Star Chart, we classified the company as a ‘cow’, which is a type of company that has a track record of paying out consistent and sustainable dividends. This makes DONGFENG MOTOR an attractive investment opportunity for investors looking to receive a steady income from their investments. Furthermore, we have determined that DONGFENG MOTOR has an intermediate health score of 6/10 with regard to its cashflows and debt levels. This suggests that the company is likely able to pay off debt and fund future operations. Additionally, we assess DONGFENG MOTOR as being strong in dividend, medium in asset, profitability and weak in growth. This information may further help inform potential investors on whether the company is the right fit for their investment needs. More…

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  • Peers

    The automotive industry is rife with competition between car manufacturers, and Dongfeng Motor Group Co Ltd is no exception. This Chinese automotive giant faces competition from many well-known players in the industry, including Ford Otomotiv Sanayi AS, Nissan Shatai Co Ltd, and Hyundai Motor Co. All these companies strive to develop innovative products and services to earn a larger share of the highly competitive market.

    – Ford Otomotiv Sanayi AS ($OTCPK:FOVSY)

    Ford Otomotiv Sanayi AS is an automotive manufacturing company based in Turkey. The company produces and sells a wide range of vehicles, including passenger cars, commercial vehicles, and light trucks. As of 2023, the company has a market cap of 10.13 billion dollars, making it one of the largest automotive manufacturing companies in Turkey. Its Return on Equity (ROE) is also impressive, standing at 63.64%, which is significantly higher than the average of other Turkish automotive companies. This indicates that the company is making efficient use of its resources and is well-positioned to continue to do so in the future.

    – Nissan Shatai Co Ltd ($TSE:7222)

    Nissan Shatai Co Ltd is a leading Japanese automotive manufacturer and a subsidiary of Nissan Motor Company. The company has a market cap of 111.75B as of 2023, making it one of the largest automotive companies in Japan. Its Return on Equity (ROE) is -1.26%, which indicates that the company is not generating sufficient returns from its investments in terms of equity. Nissan Shatai Co Ltd produces cars, trucks, buses, and other vehicles, as well as parts and components for the automotive industry. The company also offers after-sales services such as maintenance, repair, and parts replacement.

    – Hyundai Motor Co ($KOSE:005380)

    Hyundai Motor Co is a leading automotive manufacturer based in South Korea. The company has a market capitalization of 36.16T as of 2023, reflecting its strong financial position and successful operations. Hyundai Motor Co also has a Return on Equity (ROE) of 7.68%, indicating that it has been able to generate a significant return to its shareholders from its investments. The company manufactures and distributes passenger cars, commercial vehicles, and engines to markets around the world, and is one of the largest automakers in the world.

    Summary

    DONGFENG MOTOR GROUP is a leading automotive manufacturer in China with a wide range of luxury vehicles under the Voyah brand. Recently, the company’s sales chief stepped down, raising questions about the company’s future prospects. Analysts have noted that DONGFENG MOTOR stock is an attractive long-term investment option and presents a great opportunity to gain exposure to China’s thriving automotive market. Despite some short-term volatility, the company has a strong balance sheet and is expected to benefit from strong demand for its products.

    Moreover, the company has an extensive dealer network and aggressive expansion plans. All these factors make DONGFENG MOTOR a great option for investors looking for a long-term play.

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