Ford Announces Increased Price for F-150 Lightning Amid Restart of Production

April 3, 2023

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Ford Motor ($NYSE:F) Company, a leading American automaker, recently announced an increase in the price of its F-150 Lightning pickup truck. This announcement comes as Ford begins to restart production of the popular vehicle. The company designs, manufactures, markets and services a wide range of cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles. Ford has developed a reputation for producing reliable vehicles that meet customer needs. The F-150 Lightning is one of the most popular pickup trucks on the market. It offers advanced powertrains, interior features, and exterior styling that make it stand out from the competition. It also provides excellent fuel economy for a powerful pickup truck.

However, with the increase in production costs due to the pandemic, Ford has had to raise the price of the F-150 Lightning. Despite the increased cost, many customers are still interested in the F-150 Lightning due to its performance and features. The increased production will also help Ford keep up with demand and ensure that customers have access to the vehicle they need. The company is confident that the price increase will not have a negative effect on sales and that customers will continue to be satisfied with their purchase.

Market Price

On Friday, FORD MOTOR stock opened at $12.4 and closed at $12.6, up by 2.5% from prior closing price of 12.3. This came after the company announced that it would increase the price of its F-150 Lightning model. The production of the vehicle has already been restarted and the company has promised that there will be new improvements in the model. This could be due to the amount of new features that will be included in the model.

The increased price could also be attributed to the increased demand for the vehicle due to its popularity. This could make the F-150 Lightning an even more attractive choice for customers looking for a reliable and stylish pickup truck. Live Quote…

About the Company

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  • Income Snapshot

    Below shows the total revenue, net income and net margin for Ford Motor. More…

    Total Revenues Net Income Net Margin
    158.06k -1.98k 2.2%
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    Below shows the cash from operations, investing and financing for Ford Motor. More…

    Operations Investing Financing
    6.85k -4.35k 2.51k
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    Below shows the total assets, liabilities and book value per share for Ford Motor. More…

    Total Assets Total Liabilities Book Value Per Share
    255.88k 212.72k 10.85
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    Some of the financial key ratios for Ford Motor are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    0.5% 8.3% 3.0%
    FCF Margin ROE ROA
    -0.0% 7.0% 1.2%
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  • Analysis

    GoodWhale conducted an analysis of FORD MOTOR‘s wellbeing and found a health score of 6/10 through our Star Chart assessment. This suggests that the company is likely to be able to ride out any crisis without the risk of bankruptcy. After further assessment, we classified FORD MOTOR as a ‘rhino’, which means that it has achieved moderate revenue or earnings growth. We believe that this type of company would be attractive to dividend investors, as FORD MOTOR is particularly strong in this area. It has medium-level scores for both asset and profitability and a weaker score for growth. Nevertheless, it still stands as a sound investment opportunity. More…

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  • Peers

    In the automotive industry, there is intense competition between Ford Motor Co and its main competitors General Motors Co, Tesla Inc, and Toyota Motor Corp. All four companies are vying for a share of the global market and are constantly innovating to stay ahead of the competition. Ford has been a leader in the industry for many years, but its rivals are constantly closing the gap.

    – General Motors Co ($NYSE:GM)

    General Motors Co is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. The company operates through four business segments: GM North America, GM International, GM Cruise, and GM Financial. The company was founded in 1908 by William C. Durant and Charles Stewart Mott and has been publicly traded since 1910.

    General Motors Co has a market capitalization of $49.94 billion as of 2022 and a return on equity of 10.52%. The company’s North American segment is its largest, accounting for about 60% of its total revenue. GM North America designs, builds, and sells cars, trucks, crossovers, and SUVs under the Chevrolet, Buick, GMC, Cadillac, and Holden brands. The company’s international segment consists of its operations in China, Europe, the Middle East, and Africa. GM Cruise is the company’s autonomous vehicle subsidiary. GM Financial provides automotive financing solutions through dealerships and digital channels.

    – Tesla Inc ($NASDAQ:TSLA)

    Founded in 2003, Tesla, Inc. is an American multinational corporation that specializes in electric vehicles, energy storage, and solar panel manufacturing. Based in Palo Alto, California, the company operates multiple production and assembly plants, notably Gigafactory 1 near Reno, Nevada, and its main vehicle manufacturing facility at Tesla Factory in Fremont, California. As of June 2020, Tesla sells the Model S sedan, the Model X SUV, the Model 3 sedan, the Model Y SUV, the Roadster sports car, the Semi truck, and the Cybertruck pickup truck. Tesla also offers vehicle service centers, supercharger stations, and Destination Charging stations.

    Tesla’s market cap is $687.33B as of 2022. The company has a Return on Equity of 27.88%.

    – Toyota Motor Corp ($TSE:7203)

    Toyota Motor Corp is a Japanese multinational automotive manufacturer. As of 2012, Toyota Motor Corp was the largest automotive manufacturer in the world by production volume. The company produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu. It also has a majority stake in Subaru and minority stakes in Isuzu, Mazda, and Suzuki. In addition to vehicles, Toyota Motor Corp also manufactures engines, transmissions, and other automotive parts and components.

    The company’s market capitalization is 27.48T as of 2022. Its return on equity is 11.32%.

    Toyota Motor Corp is a leading manufacturer of automobiles. The company’s products include passenger cars, trucks, buses, and SUVs. Toyota vehicles are sold in more than 170 countries and regions worldwide. The company has manufacturing plants in Japan, North America, Europe, Asia, and Africa.

    Summary

    Ford Motor recently announced a price increase for its new F-150 Lightning truck, as production is beginning to resume. Ford has cited a variety of reasons for the increase, including rising costs of materials and higher freight rates for transporting parts. Investors are looking closely at this news, as the F-150 is a key product line for Ford. If the company can successfully increase the price and maintain strong demand, this could provide another boost to their bottom line.

    Analysts are also watching to see if Ford can capitalize on the new electric vehicle market, as the F-150 Lightning is an electric variant of the popular truck. Should Ford be able to capitalize on this growing trend, it could provide additional revenue growth. Investors should closely monitor Ford’s progress and consider if these strategies can be successful in the long-term.

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