Kanye West terminates partnership with The Gap

September 19, 2022

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In light of recent events, Kanye West has decided to end his partnership with The Gap($NYSE:GPS). This comes after West indicated that he was “done” with both Adidas and The Gap, and formal notification has been given to The Gap of the partnership termination. The reason for the termination is due to an alleged breach of agreement regarding the release of Yeezy apparel and the opening of new stores. The original agreement was slated to carry through to 2030, but West has decided to end the partnership prematurely. This is a significant blow to The Gap, as West was a major asset to the company.

Market Price

On Thursday, GAP stock opened at $9.0 and closed at $9.0, down by 3.6% from prior closing price of 9.3. This is a significant drop, and it shows that investors are worried about the future of the company.

VI Analysis

A company’s fundamentals reflect its long term potential. The VI app makes it easy to analyze a company’s fundamentals. Based on the VI Star Chart, GAP has an intermediate health score of 6/10 with regard to its cashflows and debt. This indicates that GAP is likely to sustain future operations in times of crisis. However, GAP is weak in growth. GAP is classified as a ‘cow’, a type of company that has the track record of paying out consistent and sustainable dividends. Dividend paying companies are deemed less risky as they pursuit growth at a sustainable rate.

Summary

The Gap Inc is an American clothing and accessories retailer based in San Francisco, California. Fisher and is headquartered in San Francisco, California. The Gap Inc operates five primary divisions: Gap, Banana Republic, Old Navy, Athleta, and Intermix. The company’s stock price fell sharply on the news that Kanye West had terminated his partnership with The Gap. The stock price fell because investors were worried that The Gap would not be able to replace Kanye West with another high-profile designer and that sales at The Gap would suffer as a result.

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