“2023: Is Sun Country Airlines a Better Stock Buy Than Alaska Air Group?

March 18, 2023

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The question of whether Sun Country Airlines ($NASDAQ:SNCY) or Alaska Air Group is the better stock buy for 2023 has been on many investors’ minds. With both airlines being major players in the aviation industry, it’s important to consider the pros and cons of each before selecting one to invest in. It has experienced rapid growth in recent years and is one of the fastest-growing airlines in the United States. Moreover, the airline has a strong focus on customer satisfaction and offers a range of services such as complimentary drinks, snacks, and onboard entertainment. It is also known for its generous loyalty program, which rewards customers for their loyalty with bonus points and other benefits. Alaska Air Group, on the other hand, is a well-established airline with a strong brand presence in the industry.

It offers a variety of services to its customers, including competitive fares, excellent onboard amenities, and a wide selection of routes. The airline also benefits from its strong international presence, which gives it access to lucrative markets outside of the United States. Both airlines have their own strengths and weaknesses that investors should consider before investing in either one. Sun Country Airlines offers an attractive combination of low fares and excellent service, while Alaska Air Group provides a more established reputation and better international connections. Ultimately, it will come down to individual investors’ preferences to decide which stock should be purchased.

Price History

At the time of writing, media sentiment surrounding Sun Country Airlines is largely positive. On Friday, the airline’s stock opened at $18.4 and closed at $18.0, representing a 5.1% drop from the previous closing price of $19.0. This drop could be attributed to the historically volatile nature of airline stocks and the overall uncertainty surrounding global travel due to the COVID-19 pandemic. However, with a majority of analysts predicting a rebound in the industry by 2023, Sun Country Airlines may present an attractive stock buy this year. Live Quote…

About the Company

  • Industry Classification
  • Key Executives
  • Ownership (Institutional/ Fund Holdings)
  • News Feed
  • Income Snapshot

    Below shows the total revenue, net income and net margin for SNCY. More…

    Total Revenues Net Income Net Margin
    894.44 17.68 2.0%
  • Income Statement Reports (Yearly/ Quarterly/ LTM)
  • Income Supplement
  • Growth Performance
  • Cash Flow Snapshot

    Below shows the cash from operations, investing and financing for SNCY. More…

    Operations Investing Financing
    127.44 -349.33 7.03
  • Cash Flow Statement (Yearly/ Quarterly/ LTM)
  • Cash Flow Supplement
  • Balance Sheet Snapshot

    Below shows the total assets, liabilities and book value per share for SNCY. More…

    Total Assets Total Liabilities Book Value Per Share
    1.52k 1.03k 8.6
  • Balance Sheet (Yearly/ Quarterly)
  • Balance Sheet Supplement
  • Key Ratios Snapshot

    Some of the financial key ratios for SNCY are shown below. More…

    3Y Rev Growth 3Y Operating Profit Growth Operating Margin
    8.4% -10.9% 6.1%
    FCF Margin ROE ROA
    -6.8% 6.9% 2.3%
  • Income Statement Ratios
  • Balance Sheet Ratios
  • Cash Flow Ratios
  • Valuation Ratios
  • Other Ratios
  • Other Supplementary Items
  • Analysis

    GoodWhale has conducted an analysis of SUN COUNTRY AIRLINES’s financials and found that the company is classified as a ‘rhino’ on the Star Chart. This classification indicates that the company has achieved moderate revenue or earnings growth. GoodWhale also found that SUN COUNTRY AIRLINES currently has an intermediate health score of 6/10 with regard to its cash flows and debt, meaning that it is likely to sustain future operations in times of crisis. Further analysis revealed that SUN COUNTRY AIRLINES is strong in liquidity and medium in asset efficiency, but weak in dividend, growth, and profitability. Given these characteristics, investors who are looking for a medium-risk investment with potential for growth but with a focus on preserving assets may find SUN COUNTRY AIRLINES to be an attractive option. Furthermore, since SUN COUNTRY AIRLINES has a moderate health score, investors who are looking for a safe investment with a higher chance of future returns may also find this company to be a viable option. More…

  • Risk Rating Analysis
  • Star Chart Analysis
  • Valuation Analysis

  • Peers

    The competition among Sun Country Airlines Holdings Inc, VietJet Aviation JSC, Enter Air SA, and El AL Israel Airlines Ltd is fierce. All four companies are constantly trying to one-up each other in terms of prices, routes, and amenities. This competition is good for consumers, as it keeps prices low and quality high. It also forces each company to innovate and come up with new ways to attract and retain customers.

    – VietJet Aviation JSC ($HOSE:VJC)

    Air Enter SA has a market cap of $368.42 million as of 2022 and a return on equity of -1234.95%. The company is a provider of air transportation services. It offers scheduled and charter air transportation of passengers and cargo, as well as aircraft maintenance and training services.

    – Enter Air SA ($LTS:0REF)

    As of 2022, EL AL Israel Airlines Ltd had a market capitalization of 191.1 million and a return on equity of 24.45%. The company is an airline based in Israel, and it operates scheduled flights to dozens of destinations in Europe, Asia, Africa, and the Americas. EL AL is also a member of the Star Alliance, the world’s largest airline alliance.


    Sun Country Airlines is currently a popular stock choice among investors. Its stock price has been trending upwards in recent months, and media sentiment on the company is mostly positive. Despite this, the stock price dropped on the same day of its release, which may be a cause of concern for some investors. Analysts suggest that the company’s strong balance sheet and potential for growth in the future make it an attractive option for long-term investors.

    Furthermore, Sun Country Airlines has a history of cost-effectiveness, which could provide a boost to its stock price. While risk-averse investors may be wary of investing due to the recent market downturn, those willing to take on some risk may find Sun Country Airlines to be a good option.

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