Integral Ad Science Holding Corp. Sees Significant Share Price Increase Despite Small Market Cap
August 5, 2023

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Integral Ad Science ($NASDAQ:IAS) Holding Corp. has seen a significant increase in its share price despite its small market cap. The company’s suite of products includes ad fraud detection, brand safety solutions, viewability measurement, and other solutions that help to improve the quality of digital advertising experiences. Furthermore, the company is well positioned in the fast-growing digital ad tech market, and its products are increasingly being adopted by top advertisers as they seek to ensure the highest levels of digital media transparency and accountability. As a result, the company is well positioned to continue its strong performance in the coming years.
Price History
On Tuesday, INTEGRAL opened at $20.5 and closed at $19.5, a drop of 6.3% from the prior closing price of $20.8. INTEGRAL’s market cap currently sits at less than one billion dollars, showing that the company has plenty of room for growth. The recent surge in INTEGRAL’s stock demonstrates strong faith in their future prospects. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for IAS. More…
| Total Revenues | Net Income | Net Margin |
| 425.2 | 17.36 | 4.7% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for IAS. More…
| Operations | Investing | Financing |
| 84.24 | -23.63 | -45.17 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for IAS. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 1.16k | 333.66 | 5.35 |
Key Ratios Snapshot
Some of the financial key ratios for IAS are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 24.1% | – | 6.7% |
| FCF Margin | ROE | ROA |
| 14.6% | 2.2% | 1.5% |
Analysis
We, GoodWhale, have performed an analysis on the wellbeing of INTEGRAL AD SCIENCE HOLDING. Based on the Star Chart, we concluded that INTEGRAL AD SCIENCE HOLDING is strong in growth and profitability, yet weak in assets and dividends. As a result, this company is classified as a ‘gorilla’, which indicates a company with strong competitive advantage and thus achieves stable and high revenue or earning growth. For investors interested in such a company, INTEGRAL AD SCIENCE HOLDING has a high health score of 8/10. Its cashflows and debt are strong, making it capable of sustaining its operations in times of crisis. This may be attractive to some investors who are seeking companies with good financial stability. Therefore, INTEGRAL AD SCIENCE HOLDING may be a noteworthy investment choice for such investors. More…

Peers
Its competitors include Engage:BDR Ltd, Xunlei Ltd, Quotient Technology Inc.
– Engage:BDR Ltd ($NASDAQ:XNET)
Xunlei Ltd is a Chinese internet technology company that provides cloud acceleration, download management, and video streaming services. It has a market capitalization of $85.75 million and a negative return on equity of 0.01%. The company has been criticized in the past for its involvement in illegal file sharing and for its business practices.
– Xunlei Ltd ($NYSE:QUOT)
Quotient Technology Inc is a publicly traded company with a market capitalization of 325.79M as of 2022. The company has a Return on Equity of -22.8%. Quotient Technology Inc is a provider of digital marketing solutions. The company’s solutions include online and mobile advertising platforms, which enable advertisers and publishers to reach consumers through targeted, personalized ads.
Summary
Integral Ad Science Holding Corp. is a leading technology company that provides independent analytics, measurement, and verification services to the digital advertising industry. Analysis of the company’s stock performance has revealed that it is highly volatile, with rapid rises and falls in price during particular trading periods. Investors should be aware of the risks associated with investing in INTEGRAL AD SCIENCE HOLDING, given its high volatility and potential for rapid losses. It is important to analyze the company’s financials, particularly its debt levels and cash flows, before investing in the stock and to regularly monitor any changes in performance.
Additionally, investors should pay attention to news and announcements from the company, as these may impact the stock’s performance.
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