Integral Ad Science expands measurement deal with TikTok, adds brand safety suite

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Integral Ad Science is a global technology company that offers data and solutions to measure and improve digital advertising. IAS has now expanded its measurement deal with TikTok, adding a brand safety suite to the platform. The brand safety suite will help advertisers to assess the risks associated with their campaigns and ensure that their ads are not being placed in unsafe or inappropriate content. This is a valuable addition for advertisers, as TikTok is a growing platform with a large and engaged user base.

The company’s stock is up 5.6% Monday morning on the news. This is a positive development for IAS, which has been working to expand its measurement and data offerings in recent months.

Price History

INTEGRAL ($NASDAQ:IAS): The move comes as the social media platform continues to grow in popularity and attract more advertisers. IAS provides data and analytics that help marketers understand how their ads are performing and where they are being seen. The addition of brand safety tools will help marketers ensure that their ads are not being placed next to content that could damage their brand.

The news of the expanded partnership sent shares of IAS higher in trading on Monday. The stock opened at $7.80 and closed at $8.00, up 6.0% from its previous close of $7.50.

VI Analysis

Integral Ad Science is a global technology company that builds verification, optimization, and analytics solutions for the digital advertising ecosystem. IAS works with the world’s largest brands and publishers to ensure that every ad impression is viewable, brand-safe, and fraud-free. IAS is a publicly traded company with a strong financial profile. The company has a market capitalization of over $1 billion and is profitable. IAS has a strong growth profile, with revenue growing at a compound annual growth rate of over 30% in the last three years. IAS is a strong company in terms of growth and profitability.

However, the company is weak in terms of its asset base, with a very low level of debt and no dividend payments. Investors interested in IAS should be aware of the company’s strong growth potential, as well as its weak asset base. IAS is a company with an intermediate health score, meaning that it is likely to be able to sustain future operations in times of crisis.

Summary

Integral Ad Science is a global technology company that builds verification, optimization, and analytics solutions for the digital advertising ecosystem. IAS works with publishers, advertisers, and agencies to ensure that ads are safe, effective, and brand-safe. IAS also provides a suite of brand safety tools to help advertisers protect their brand equity. IAS has been growing rapidly, and its technology is used by some of the largest companies in the world.

IAS is a publicly traded company, and its stock has been on a tear lately. IAS is a great company to invest in if you’re looking for exposure to the digital advertising industry.