Integral Ad Science Announces 11M Share Secondary Offering by Stockholders
December 19, 2023

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Integral Ad Science ($NASDAQ:IAS) Holding (NASDAQ:IAS) recently announced a secondary offering of 11 million shares by selling stockholders. IAS is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry for greater efficiency, transparency, and accountability. It works with the leading global players in the online advertising space including publishers, networks, agencies, and advertisers. The company’s proprietary intelligence platform leverages data science to optimize media performance for brand marketers.
IAS itself will not receive any proceeds from the offering. The proceeds from the offering will be used for general corporate purposes by the selling stockholders as they are not affiliated with IAS. The company is underwritten by Goldman Sachs & Co LLC, Barclays Capital Inc., and J.P. Morgan Securities LLC.
Share Price
The news sent the stock price up on the day, with INTEGRAL AD SCIENCE HOLDING stock opening at $14.4 and closing at $15.0, up by 2.3% from last closing price of 14.6. This news comes as the company continues to grow and expand its business, opening up new opportunities for investors to join in and benefit from the growth. Live Quote…
About the Company
Income Snapshot
Below shows the total revenue, net income and net margin for IAS. More…
| Total Revenues | Net Income | Net Margin |
| 457.51 | 8.56 | 2.2% |
Cash Flow Snapshot
Below shows the cash from operations, investing and financing for IAS. More…
| Operations | Investing | Financing |
| 99.03 | -31.31 | -50.46 |
Balance Sheet Snapshot
Below shows the total assets, liabilities and book value per share for IAS. More…
| Total Assets | Total Liabilities | Book Value Per Share |
| 1.17k | 291.63 | 5.57 |
Key Ratios Snapshot
Some of the financial key ratios for IAS are shown below. More…
| 3Y Rev Growth | 3Y Operating Profit Growth | Operating Margin |
| 24.1% | – | 1.7% |
| FCF Margin | ROE | ROA |
| 14.8% | 0.6% | 0.4% |
Analysis
GoodWhale has conducted an analysis of INTEGRAL AD SCIENCE HOLDING’s fundamentals. Based on our Star Chart assessment, we have classified INTEGRAL AD SCIENCE HOLDING as a ‘gorilla’, a company that has achieved stable and high revenue or earning growth due to its strong competitive advantage. This type of company should be particularly appealing to investors such as venture capitalists and private equity firms looking for companies with strong growth potential. In terms of health, INTEGRAL AD SCIENCE HOLDING has a score of 7 out of 10, indicating that the company is capable of safely riding out any crisis without the risk of bankruptcy. Additionally, INTEGRAL AD SCIENCE HOLDING is strong in growth, profitability, medium in asset and weak in dividend. This indicates that the company could be a good option for investors seeking capital gains in the long-term. More…

Peers
Its competitors include Engage:BDR Ltd, Xunlei Ltd, Quotient Technology Inc.
– Engage:BDR Ltd ($NASDAQ:XNET)
Xunlei Ltd is a Chinese internet technology company that provides cloud acceleration, download management, and video streaming services. It has a market capitalization of $85.75 million and a negative return on equity of 0.01%. The company has been criticized in the past for its involvement in illegal file sharing and for its business practices.
– Xunlei Ltd ($NYSE:QUOT)
Quotient Technology Inc is a publicly traded company with a market capitalization of 325.79M as of 2022. The company has a Return on Equity of -22.8%. Quotient Technology Inc is a provider of digital marketing solutions. The company’s solutions include online and mobile advertising platforms, which enable advertisers and publishers to reach consumers through targeted, personalized ads.
Summary
Integral Ad Science Holding (INTEGRAL) recently announced a secondary offering of 11 million shares to be sold by stockholders. This offering could present an attractive investment opportunity for interested parties, as the company’s success in the advertising technology industry has enabled it to steadily grow and increase its market capitalization over the past few years. Analysts estimate that the current offering could further push INTEGRAL’s market capitalization higher, as well as increase liquidity and enable more investors to gain access to the stock.
Furthermore, INTEGRAL’s strong progress in developing and expanding its adtech solutions should continue to drive revenue and further strengthen its competitive position. Moving forward, investors should carefully monitor INTEGRAL’s performance for signs of continued success and a potential increase in share value.
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